Paid Social Manager (Remote US)

Abe; United Kingdom; Remote; GBP 51,000 - 59,000; Full time

Job summary

A leading digital consultancy is seeking a Paid Social Manager to oversee social media accounts and optimize advertising strategies, especially on LinkedIn. This remote-first role requires 2+ years of experience in performance marketing and a solid understanding of B2B advertising principles. Join a company that values people and offers comprehensive benefits including unlimited PTO and medical coverage.

Benefits

Unlimited PTO

Medical, dental, and vision plans

401(k) with company match

Annual bonus based on tenure

Qualifications

• 2+ years of experience at a digital marketing agency with B2B focus.
• Expertise in paid social campaigns, especially on LinkedIn.
• Ability to analyze campaign performance data.

Responsibilities

• Oversee client social media accounts and strategy.
• Manage paid media budgets and optimize campaigns.
• Communicate results and strategies effectively with clients.

Skills

Performance marketing

B2B advertising

LinkedIn Ads

Data analysis

Tools

LinkedIn Campaign Manager

Google Analytics

Excel

Job description

Join to apply for the Paid Social Manager (Remote US) role at Abe

Overview

Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta, and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team. The Paid Social Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing paid media deliverables. You will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Responsibilities

• Oversee and lead a collection of social media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to align on tasks, quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Maintain personal productivity and utilization
• Collaborate with the Associate Director to achieve internal and client goals
• Understand the value of programmatic campaigns
• Drive cross-sells, upsells, and referrals through client relationships
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer (Qualifications)

• 2+ years of experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units (e.g., conversation ads, document ads, CTV, and more)
• Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, ZoomInfo, 6sense, and others
• Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics/GA4, Excel, or other analytics platforms
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Independent, or as part of a team, you are competitive, curious, and a problem solver
• Always looking for opportunities to grow and share knowledge
• Ability to organize, prioritize, and manage multiple projects simultaneously
• Quality-focused and passionate about advertising
• Willingness to travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Model Abe’s core values in every interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, including client growth and goal attainment (core KPIs: client NSMs and Client Satisfaction scores)
• Build client trust and relationships to enable consistent renewals
• Cross-sell services aligned with client goals and objectives
• Clearly communicate results with client contacts and executives
• Demonstrate strong strategic decision making for accounts

Benefits

• We have a set living wage at Abe; annual base salary range for this position in the United States is $70,000-$80,000 USD with potential for bonus eligibility. This range is an estimate and may vary based on compensation practices, skills, and experience.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• Employer-paid plan for you and partial employer contribution for dependents
• Benefits to support the whole person: mental health resources, physical health programs, fertility support, virtual workouts, and One Medical membership
• Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, scaling over time

Work Environment

As a remote-first company, you can work from anywhere in the US, with the option to use Abe’s offices in Irvine, CA. For some roles, global opportunities may be available in Canada, the UK, and Australia where work authorization exists. This role is remote-first and primarily collaborates via Zoom and Slack. You will need a laptop (PC or Mac) and internet access, and must be able to stay stationary for extended periods and maintain a professional background.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. For accommodation requests, contact [e-mail].

Additional Information

At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.