Paid Social Manager

Soar With Us; Birmingham; On-site; GBP 50,000 - 70,000; Full time

Job summary

A growing e-commerce advertising agency in Birmingham seeks a Head of Paid Social to lead acquisition strategies through Meta and TikTok. The ideal candidate will have strong experience in managing high-performing social ad campaigns and a proven track record of driving results. Responsibilities include overseeing team performance and collaborating with clients to ensure their advertising success. This role offers the chance to significantly impact agency growth.

Qualifications

• At least 1 year of experience running Meta Ads and TikTok Ads for e-commerce brands.
• Understanding of Shopify and e-commerce advertising strategies is essential.
• Previous agency experience or experience within a 7-8 figure e-commerce brand required.

Responsibilities

• Oversee a team of Paid Social Managers to grow acquisition efforts.
• Manage multiple client acquisition strategies through Meta and TikTok.
• Ensure the success of a variety of e-commerce clients.

Skills

Meta Ads

TikTok Ads

Analytical tools

E-commerce strategies

Research skills

Tools

Shopify

Klaviyo

Triple Whale

Job description

Overview

In H2 '23 we've been making changes to our organisational structure, recruitment processes, and sales funnels to unlock the next stage of growth. The Head of Paid Social will oversee our team of Paid Social Managers, ensuring they are growing the acquisition efforts for our clients across Meta and TikTok Ad channels. Reporting directly to the Head of Acquisition, you will manage the success of a multitude of clients from a range of niches, from onboarding to ongoing growth, while upholding our core values of extreme ownership, quality, happiness, and profit. You will formulate clients’ acquisition strategies through Meta and TikTok advertising (with some spend north of £200k per month) and use analytical tools such as Shopify reports, Triple Whale, and Motion to ensure data-driven decision making. It is vital that you hit clients’ CAC, NC-ROAS, eROAS, and ad spend targets.

This is a career-defining opportunity, offering start-up-style responsibilities and the potential to significantly impact Soar’s growth.

Responsibilities

• Ensure the success of a multitude of e-commerce clients across various niches. Generate results under pressure to maintain strong client retention.
• Strategise, build, and execute high-spending Meta & TikTok Ad Campaigns for multiple clients, including cases with spending over £2,000 per day.
• Build and maintain a diverse portfolio of clients and communicate regularly with clients via Slack and Google Meet.
• Collaborate with the Head of Acquisition to align on activity and progress, with the aim of developing the candidate into a Senior Paid Social Manager.
• Provide expertise on current eCommerce best practices (paid ads, retention strategies, creative, CRO, landing pages, product strategy, Shopify, analytical tools, etc.).
• Keep up to date with evolving eCommerce best practices through training and research.
• Communicate and collaborate effectively across the company and think with a client’s perspective.

Success in 6 months

• Maintain proven performance across your client base, increasing ad spend and month-on-month revenue while protecting profit margins.
• Demonstrate leadership by contributing ideas and taking on management responsibilities.
• Be recognized by leadership for strong performance and impact within the client portfolio.

Success in 12 months

• Have an immaculate track record in driving results for your clients, including transforming brands and handling larger clients as needed.
• Be prepared to manage high-profile clients and mentor junior team members; contribute to training and developing the team.
• Move toward Senior Paid Social Manager responsibilities and help scale processes and technologies.

Success in 24 months

• Progress to Senior Paid Social Manager and be on track for management advancement by the next review. Build a reputation in the e-commerce industry and implement new processes or technologies that improve the team.
• Lead upskilling of Paid Social Managers so the team can handle large whale clients.

Experience & Skills

• At least 1 year of experience running Meta Ads and TikTok Ads for e-commerce brands at a high level.
• Previous agency experience is ideal. If not, experience within a 7-8 figure e-commerce brand is required.
• Broad understanding of Shopify and e-commerce; familiarity with Shopify, Klaviyo, Triple Whale, and high-level ecom advertising strategies is essential.
• Top-notch research skills with the ability to pivot quickly between clients.

Notes: Founded by Olly Hudson and Joe Marston in 2019, Soar With Us is a fast-growing UK e-commerce advertising agency with a team of 25 A-players. In 2023, we spent over £50m on Meta and TikTok ads profitably for our clients.