Paid Media Marketing Manager

UniHomes; Sheffield; On-site; GBP 40,000 - 45,000; Full time

Job summary

A dynamic property technology firm in Sheffield is seeking a Paid Media Marketing Manager to lead the planning and optimization of paid campaigns. You will develop high-performing media strategies to drive customer acquisition while collaborating with internal teams. The ideal candidate has 5+ years of B2C marketing experience and a strong grasp of performance metrics. This role offers a competitive salary and a supportive work environment.

Benefits

Complimentary breakfast

Enhanced pension scheme

Healthcare benefits

Employee Assistance Programme

Career progression opportunities

Staff discounts

Qualifications

• Minimum 5 years B2C campaign marketing experience.
• Proven track record in delivering high-performing multi-channel paid media campaigns.
• Excellent written and verbal communication skills with high attention to detail.

Responsibilities

• Lead strategy and execution for paid search and paid social channels.
• Plan and deliver high-performing paid media campaigns.
• Monitor, analyse, and report on campaign performance data.

Skills

B2C campaign marketing experience

Performance-driven mindset

Paid search and social platforms

Campaign performance tracking

Budget management

Excellent communication skills

Collaborative team player

Job description

Overview

Sheffield, South Yorkshire, United Kingdom (Office/Hybrid)

Salary: £40,000 - £45,000

Are you a performance-driven Paid Media Marketing Manager ready to make a significant impact? UniHomes is seeking an experienced professional to lead the planning, delivery, and optimisation of our paid search and paid social campaigns. You9ll play a pivotal role in our rapid growth, driving customer acquisition through high-performance paid media and ensuring channel excellence across all our campaigns.

You9ll own performance reporting and optimisation across all paid channels, collaborating cross-functionally to meet our marketing goals. Using data, technology, and innovative digital creative strategies, you9ll deliver UniHomes group9s product and seasonal campaigns, along with user journeys designed to attract, nurture, and convert new customers. You9ll also work closely with the wider UniHomes marketing team on areas like Brand Activation, SEO and CRM, leveraging the expertise and resources of the UniHomes team.

Key responsibilities

• Lead strategy and execution for paid search and paid social channels, ensuring channel excellence in campaign setup, targeting, optimisation, and ongoing performance
• Plan and deliver high-performing, cross-channel paid media campaigns aligned with B2C marketing objectives, including seasonal and customer-specific propositions. Explore and test new paid media channels to expand reach and drive acquisition
• Provide hands-on campaign delivery support, overseeing technical setup, creative asset management, and landing page development to enhance user experience and conversions
• Collaborate with internal teams to develop and deliver integrated multi-channel campaigns and content tailored to key audiences
• Monitor, analyse, and report on campaign performance data, providing actionable insights for continuous improvement. Track and optimise full-funnel conversion journeys
• Line manage our Paid Media Executive, providing support, guidance, direction, and development opportunities
• Manage our media agency relationships to ensure efficiency, accuracy, and ongoing value delivery
• Oversee and forecast paid media budgets, ensuring spend is cost-effective and aligned with business goals
• Analyse market trends and insights, staying informed about industry trends, competitor activities, and customer needs to inform strategic decisions
• Innovate and ideate new paid media strategies to generate new business and customer leads

Skills and experience

• Minimum 5 years of B2C campaign marketing experience, with a proven track record in designing and delivering high-performing multi-channel paid media campaigns
• Demonstrable passion for paid media, coupled with a performance-driven mindset
• Proven experience using paid search and paid social platforms
• Skilled in campaign performance tracking and actionable reporting, and budget management to maximise ROI
• Excellent written and verbal communication skills with high attention to detail
• A collaborative team player with a solution-focused approach and positive energy

About us

UniHomes has been named the fastest-growing technology company in Yorkshire and the Northeast in the 2023 Deloitte UK Technology Fast 50. We are also incredibly proud to have been officially certified as a Great Place to Work (GPTW).

Our industry-leading property search portal and utility management service enables our established and growing network of letting agent partners to offer hassle-free all-inclusive accommodation to our growing community of university students, who are actively seeking their perfect shared house. We are in over 60 university cities and towns across the UK, with ambitious plans for 2025. Founded by three Sheffield property entrepreneurs in 2015, we have a team of almost one hundred at our Sheffield City Centre office, with recent minority investment from LDC to scale up.

Values

• Lead the Way
• In it Together
• Customers Matter
• Keep it Simple
• Rise Above Challenges
• Make it Happen

What you get when you work here

With people and culture at the heart of our organisation, we are continually enhancing our employee offer and culture. We are proud to be a Great Place to Work (GPTW) and an accredited Living Wage employer—all employees earn a fair living wage above the government minimum.

Working in our office at New Era Square in central Sheffield, benefits include complimentary breakfast, beverages, snacks, holidays, service days, voluntary day, enhanced pension scheme, pension salary sacrifice, healthcare, Employee Assistance Programme, sick pay, enhanced maternity & paternity pay, career progression, personal and professional development, employee of the month, refer a friend scheme, staff discounts, mental health and financial support, and company social events.

We are committed to fostering an inclusive and diverse workplace. We welcome candidates from all backgrounds, regardless of age, disability, gender identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Please inform us of any reasonable adjustments to make the recruitment process accessible. Applicants must already have the permanent and unrestricted right to work in the UK. We are unable to offer visa sponsorship as we do not hold a sponsor licence.

We do not accept CV submissions from recruitment agencies. Direct applications from individual candidates are encouraged. Thank you for your understanding.