NPD & Sales Development Manager

Reed Specialist Recruitment; City Of London; On-site; GBP 55,000 - 70,000; Full time

Job summary

A leading recruitment agency is seeking an NPD & Sales Development Manager in West London. The ideal candidate will have proven commercial experience in FMCG and strong skills in product development and sales growth. Responsibilities include building retailer relationships, leading profitable product launches, and collaborating with various teams. Competitive salary of £55-70k plus benefits and travel involved.

Qualifications

• Proven commercial experience in FMCG or wholesale with supermarket exposure.
• Strong background in product development and category management.
• Confident communicator with excellent presentation skills.

Responsibilities

• Grow relationships and win new listings with major retailers.
• Negotiate with new suppliers, ideally with European experience.
• Lead products from concept to supermarket shelves.
• Identify new product opportunities to excite customers.
• Ensure every launch is profitable and compliant.
• Work collaboratively across teams for seamless launches.
• Monitor results and drive performance improvements.

Skills

Commercial experience in FMCG or wholesale

Product development

Category management

Sales growth

Communication skills

Negotiation skills

Job description

NPD & Sales Development Manager

Location: West London

Salary: £55-70k (depending on experience) + package + travel involved

Drive innovation. Shape categories. Launch products that make an impact.

Join a well-established wholesale powerhouse supplying branded and own-label products to leading supermarkets, retail chains, foodservice, and production. We’re on the hunt for an NPD & Sales Development Manager who can spot opportunities, build strong retailer and supplier relationships, and deliver commercially successful product launches nationwide.

What You’ll Do

• Grow relationships – leverage existing contacts and win new listings with major retailers
• Negotiate – be at the front of negotiations with new suppliers (experience dealing with manufacturers & suppliers abroad or in Europe is ideal)
• Lead innovation – take products from concept to supermarket shelves
• Spot trends & gaps – identify new product opportunities that excite customers
• Own the NPD process – ensure every launch is profitable and compliant
• Collaborate & deliver – work with technical, marketing, and supply chain teams to make launches seamless
• Drive performance – monitor results and keep improving

What We’re Looking For

• Proven commercial experience in FMCG or wholesale, with supermarket exposure
• Strong background in product development, category management, and sales growth
• A confident communicator with excellent presentation skills
• Highly organised, commercially savvy, and detail‑focused
• A natural relationship builder across suppliers and retail customers

This is your chance to shape NPD strategy in a fast‑paced, customer‑focused business. If you’re proactive, results‑driven, and ready to make an impact – we want to hear from you!

Please click apply, and I will be in touch with more details