National Account Manager

The Advocate Group; West Midlands; Remote; GBP 45,000 - 65,000; Full time

Job summary

A leading drinks business in the UK is seeking a National Account Manager for a pivotal grocery role. This position involves managing key accounts, including Morrisons and Booths, with full P&L ownership and the chance to drive profitable growth. The ideal candidate has a successful background in grocery account management and thrives in a fast-paced FMCG environment. Excellent negotiation, communication, and relationship-building skills are essential for this role, which offers significant autonomy and visibility within the team.

Qualifications

• 2+ years experience managing grocery multiples, preferably including Morrisons.
• Strong ability to deliver against commercial metrics and full P&L ownership.
• Experience in fast-paced FMCG environments, demonstrating both strategic thinking and execution skills.

Responsibilities

• Manage key accounts with full P&L responsibility to drive sales and profitability.
• Build and negotiate Joint Business Plans for sustainable growth.
• Lead promotional strategy while aligning with Marketing campaigns.

Skills

Grocery account management

Negotiation skills

Relationship-building

Communication skills

Attention to detail

Tools

Excel

PowerPoint

Job description

National Account Manager Grocery - Remote

12-Month FTC MAT Cover Competitive Package

This is a superb opportunity to join a leading drinks business on a pivotal grocery role, managing two key customers Morrisons and Booths. With full P&L ownership and the chance to deliver against ambitious growth targets, this position offers genuine autonomy and visibility within the commercial team.

About the Role

As National Account Manager, you ll take ownership of the Morrisons, MDaily, and Booths accounts driving net sales, margin, and volume while ensuring strong JBP alignment and best-in-class execution. Working cross-functionally with Category, Marketing, Finance, and Supply Chain, you ll deliver commercially sound plans that maximise visibility, distribution, and profitability.

Key responsibilities include:

• Building and negotiating Joint Business Plans to deliver sustainable growth.
• Leading promotional strategy and execution, aligning to ATL campaigns and key seasonal events.
• Managing full P&L responsibility across assigned accounts, with accountability for profit, rate and volume delivery.
• Driving insights-led conversations with buyers, ensuring data translates into actionable plans.
• Leading internal and external business reviews to track performance, highlight opportunities, and address challenges.
• Ensuring operational excellence through accurate forecasting, claims management, and promotional planning.

About You

We re looking for a commercially astute operator with proven success in grocery account management, ideally with Top 4 exposure. You ll thrive in a fast-paced FMCG environment and bring both strategic thinking and sharp executional skills.

What we re looking for:

• 2+ years experience managing grocery multiples (Morrisons experience highly desirable).
• Full P&L ownership and ability to deliver against key commercial metrics.
• Strong negotiation, influencing, and relationship-building skills.
• Excellent communication and resilience when navigating challenging buyers.
• Wine/spirits experience advantageous, though not essential.
• Confident in Excel and PowerPoint, with a keen eye for detail.

Why Join?

This is a high-profile role within a collaborative commercial team, offering the chance to make a tangible impact across major grocery accounts. You ll gain exposure to strategic planning, brand activation, and category management all while working with a respected drinks business known for its culture and growth.

Please get in touch with Kayleigh or click Apply Now to be considered for this vacancy.

Call: (phone number removed)

Email: (url removed)

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.