National Account Manager

Reed Specialist Recruitment; Shrewsbury; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading artisan manufacturer in the UK is hiring a National Account Manager to manage and grow Grocery retail accounts. The role includes building relationships, delivering promotions, and achieving revenue targets. The ideal candidate will have a proven track record in Grocery account management and a passion for brand disruption. Offering a competitive salary of £50,000 to £70,000, plus bonus and car allowance, this is an opportunity to join an ambitious and fast-growing team.

Benefits

Competitive salary with bonus and car allowance

Opportunity to work with bold brands

Fast-growing, agile team with huge ambition

Qualifications

• Proven experience in managing and growing Grocery retail accounts.
• A door-opener and champion for challenger brands.
• Confident negotiating skills and pitching big ideas.

Responsibilities

• Manage and expand accounts across multiples, convenience, and specialists.
• Build strong buyer relationships and lead impactful reviews.
• Deliver tailored promotions and activations.

Skills

Experience in managing Grocery retail accounts

Negotiating JBPs

Pitching big ideas

Strategic sales growth focus

Passion for brand disruption

Job description

National Account Manager

Location: Telford

£50,000 to £70,000 + Bonus + Car Allowance

Join a leading artisan manufacturer of gourmet meringues. We are looking for a National Account Manager with passion, drive, and a hunger to disrupt.

Day-to-day of the role:

• Manage and expand accounts across multiples, convenience, and specialists.
• Build strong buyer relationships and lead impactful reviews based on analysis.
• Deliver tailored promotions and activations.
• Hit revenue and profit targets for the brand.
• Deliver clear forecasts and reports.
• Spot and win new Grocery opportunities.
• Boost in-store and online visibility through bold activations.
• Partner with Marketing on disruptive shopper campaigns.
• Run tastings and sampling to drive trial and loyalty.
• Stay on top of customer communications, promotions, and performance.
• Support with orders, invoicing, and admin.
• Ensure seamless collaboration across Sales, Operations, and Marketing.

Required Skills & Qualifications:

• Proven experience in managing and growing Grocery retail accounts (multiples, convenience, or specialists).
• A door-opener, deal‑maker, and challenger‑brand champion.
• Confident in negotiating JBPs, pitching big ideas, and winning shelf space.
• Strategic, energetic, and laser-focused on delivering sales growth.
• Hungry to disrupt the aisle with hustle, heart, and serious brand passion.

Benefits:

• Competitive salary with bonus and car allowance.
• Opportunity to work with bold brands at the start of something big.
• Products that are indulgent, nostalgic, and genuinely category‑breaking.
• A fast‑growing, agile team with huge ambition.

To apply for the National Account Manager position, please submit your CV and cover letter detailing your relevant experience and why you are interested in this position.