National Account Manager

C&C Group Plc; Canterbury; Hybrid; GBP 50,000 - 75,000; Full time

Job summary

A premium drinks company is looking for a National Account Manager to play a pivotal role in the Off Trade team. You will develop and implement customer sales strategies, build key departmental relationships, and track performance metrics for growth. The ideal candidate has over 2 years of FMCG sales experience with a successful background in managing national accounts. Strong analytical skills and a deep knowledge of beer and cider brands are essential for success in this role, which may require UK travel.

Qualifications

• 2+ years' experience in FMCG sales with proven success managing multiple national accounts.
• Strong background in Consumer Goods/FMCG.
• Demonstrable sales and negotiation skills.

Responsibilities

• Build & implement customer sales strategy aligned to company objectives.
• Identify and act on opportunities for growth.
• Deliver growth KPI’s of our premium beer & cider portfolio.

Skills

FMCG sales experience

Sales and negotiation skills

Data-driven and analytical skills

Advanced Microsoft Excel

Strong knowledge of beer and cider

Job description

C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s.

A unique opportunity to play a pivotal role in the commercial Off Trade team across C&C Group has become available, in the role of National Account Manager – C&C Brands.

Within C&C Group we have a portfolio of fantastic brands, including Magners, Orchard Pig, Menabrea, Heverlee and of course our iconic Tennent’s Lager. Whilst we know how great these products are, we are looking for an experienced & energetic salesperson to be their strategist and spokesperson for growth. As an integral part of the Off Trade team, this role will require you to build a strategic commercial plan with these key customers aiming for volume and profitability growth. You will aim to understand the characteristics of each customer and brand inside and out, working closely with stakeholders throughout C&C Group to magnify the strengths of each product and lead with a robust sales strategy across the GB Off Trade.

What you’ll do

• Build & implement customer sales strategy aligned to company objectives
• Identify and act on opportunities for growth.
• Deliver customer specific brand/marketing activities
• Maintain clear and regular communication channels with key stakeholders internally and externally
• Build and manage strong departmental cross‑functional relationships
• Forecast and Track performance.
• Deliver growth KPI’s of our premium beer & cider portfolio in GB.
• Align on Performance & KPI tracking updates to internal & external peers.
• Regular analysis of category information and align with Market Trends to drive customer engagement & our volumes within.
• Available to travel throughout the UK as per business requirements.

About you

• 2+ years’ experience in FMCG sales with a proven track record of success managing multiple national accounts
• A strong career track record in Consumer Goods / FMCG
• A background in working with Grocery customers
• Data‑driven with great mathematical and analytical skills
• Demonstrable sales and negotiation skills
• Advanced Microsoft Excel
• Strong knowledge of beer and cider, other drinks categories is an advantage
• Demonstrable experience and success within sales is paramount.

About Us

Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.

From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast‑growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.

We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.

We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.

C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles. For help, please contact our Talent Acquisition Team at [e-mail]. All applications need to come through the candidate portal https://careers.candcgroupplc.com/vacancies/