Merchandise and eCommerce Manager

DFL; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading sports league is seeking a Merchandise and eCommerce Manager to oversee its online shopping platform and merchandise sales at events. This role involves managing relationships with retail partners, optimizing marketing strategies, and ensuring a compelling product catalogue. The ideal candidate will possess strong eCommerce management experience and excellent communication skills. Hybrid working options are available.

Benefits

Hybrid working model

Inclusive work culture

Professional development opportunities

Qualifications

• Experience driving sales through merchandise design and product mix.
• Ability to apply expertise in different retail environments.
• Knowledge and passion for eCommerce and merchandising.
• Experience in budget reporting and data interpretation.
• Excellent communication skills and attention to detail.

Responsibilities

• Manage relationships with eCommerce and retail partners.
• Monitor retail performance and provide actionable insights.
• Coordinate marketing efforts across various platforms.
• Support development of retail strategy and product launches.
• Manage product catalogue and ensure adherence to policies.

Skills

eCommerce management

Merchandise design

Marketing strategy

Project management

Stakeholder management

Data analysis

Excellent communication skills

Tools

MS Office Suite

Job description

We are seeking to identify a Merchandise and eCommerce Manager to join the Premier League’s Commercial team. The successful candidate will be responsible for managing the Premier League’s recently launched eCommerce platform (shop.premierleague.com) and the merchandise for sale on site at Premier League international events, including the Premier League Summer Series and Premier League Mornings Live.

The successful candidate will work collaboratively with multiple teams across the Premier League and will be responsible for managing our agencies and working with our partners to design and develop product, the design of physical retail stores at international events, and the management of impactful digital marketing campaigns and website optimisation in order to maximise awareness, interest and sales, along with supporting the Premier League’s wider strategy around audience growth and data acquisition. The role will also engage with key Premier League stakeholders, including Clubs, Partners and Licensees around opportunities where appropriate.

This individual will also play a supporting role in the ongoing development of the Premier League’s long-term retail strategy, providing the opportunity to work closely with colleagues across multiple markets and multiple departments, including Brand, Commercial Insights, Digital Media, Events and International Engagement and Broadcast.

Who we are

The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in over 900 million homes in 189 countries.

We have a wide variety of responsibilities. These include organising the competition and its Handbook as well as managing the centralised broadcast and commercial rights. The work we do in conjunction with the Clubs also goes far beyond the 90 minutes. We support and provide a framework for youth development, we protect the organisation’s intellectual property, support the wider game and community programmes, undertake international development work and liaise with governing bodies and other leagues.

The Premier League is an equal opportunities employer and strives to create an inclusive culture where talent can flourish. We believe in the potential of everyone and open our doors to those who share those values. All appointments will be made based on merit; however, we particularly encourage applications from women, people from minority ethnic communities, LGBTQ+ people and disabled people.

Our hybrid-working model also allows you some variety on your place of work, offering you the chance to work from home on some days each week. Where possible, you will attend the office or site visits in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.

The role

Project Management & Reporting

• Manage the day-to-day relationships with the Premier League online and onsite retail partners.
• Report on all Premier League retail operations, including managing reporting with Premier League retail partners, including Quarterly Business Reviews with the Premier League online retail partner.
• Collaborate with retail partners and internal teams to optimize marketing efforts across SEO, SEM, paid media, email, CRM, and affiliate programs to drive traffic, conversion, and retention.
• Manage performance analysis and collaborative initiatives with retail partners, including merchandising, promotional planning and customer engagement strategies, ensuring that the retail budget is tracked and appropriately reported on within Premier League budget tools.
• Monitor retail performance and provide actionable insights to improve sell-through, customer engagement, and brand visibility across all channels.
• Work with Brand, Digital, and Marketing teams to create content and marketing strategies that support retail growth and product visibility.
• Support the development of the Premier League’s retail strategy, identifying opportunities for expansion and innovation across product categories, markets and marketing and sales channels.

Merchandise Product

• Manage the Product Catalogue across all key Premier League retail touch points, including working with the Premier League’s Brand team to develop product designs and the Premier League’sPartnership team to engage Partners and Licensees to sell their Licensed Product.
• Ensure product design is compelling and will resonate with Premier League fans, where appropriate running focus groups to understand fan feedback on product design.
• Ensure Premier League retail partners adhere to Premier League policies e.g ethical sourcing standard, modern slavery.
• Ensure regular cadence of product launches, aligning with the Premier League calendar and key retail moments.

PL Shop (eCommerce)

• Coordinate across internal teams and external partners to ensure optimal retail channel performance, including digital storefronts, UX/UI optimisation, and customer experience across platforms.
• Work with digital architects to ensure the seamless management and utilization of customer, behavioural, and transactional data to inform retail strategy.

Event Retail

• Work with the Events & International Engagement function to develop and execute plans to retail merchandise during flagship international events.
• Such activity to include collaborating and coordinating with Clubs, Partners, Licensees and event partners (e.g. venues) on the end-to-end value chain of activity associated with event retail (e.g. product, store set-up, merchandising, etc.).

Requirements for the role

• Experienced eCommerce Manager with a deep understanding of how to drive sales, including merchandise design, product mix and pricing, cadence and timing of product launches and how to drive traffic and conversation through an integrated marketing campaign.
• Ability to apply expertise into other retail environments, including onsite retail at international events.
• Knowledge of, and passion for ecommerce and merchandising.
• Experience budget reporting, preparing sales data and the ability to interpret and present it in a way to draw insights to inform merchandise and digital marketing strategy
• Ability to prioritise workload and manage critical paths and projects on time.
• Excellent communication skills – verbal and written – and attention to detail.
• Good working knowledge of IT packages (e.g. MS Office suite).
• Previous experience in managing ecommerce partner.
• Proven experience managing senior stakeholders both internally and externally.

Our commitment to safeguarding includes implementing robust safer recruitment procedures to assess the suitability of individuals applying for roles that involve work with children and adults who are or may be at risk of harm. For further information, please see our Safeguarding Policy and Safer Recruitment Guidance.

We will remove barriers that prospective candidates might face at any stage of our recruitment process. If you have a disability and would like the advert in an alternative format, or would like to talk about how we can adjust the interview process to best support you, please contact [e-mail]

About The Premier League

The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in over 900 million homes in 189 countries.

We have a wide variety of responsibilities. These include organising the competition and its Handbook as well as managing the centralised broadcast and commercial rights. The work we do in conjunction with the Clubs also goes far beyond the 90 minutes. We support and provide a framework for youth development, we protect the organisation’s intellectual property, support the wider game and community programmes, undertake international development work and liaise with governing bodies and other leagues.

The Premier League is an equal opportunities employer and strives to create an inclusive culture where talent can flourish. We believe in the potential of everyone and open our doors to those who share those values. All appointments will be made based on merit; however, we particularly encourage applications from women, people from minority ethnic communities, LGBTQ+ people and disabled people.