Media Insight Analyst: Drive ROI & Cross-Channel Growth

Greene King; England; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading UK pub company is seeking a Media Insight Analyst to analyze campaign performance and drive sales growth. You will develop media reporting and collaborate with finance teams to enhance campaign effectiveness. The ideal candidate has a background in media analytics, understands key metrics, and can provide actionable insights. This role offers a competitive salary, career advancement opportunities, and various employee benefits, including discounts and wellness support.

Benefits

Competitive salary

Discounts on food and drink

Employee assistance program

Career development opportunities

Wagestream access

Retail discounts

Qualifications

• Proven experience in media or marketing analytics within a multi-channel environment.
• Experience with attribution modelling or media mix modelling is desirable.

Responsibilities

• Analyse campaign performance across paid and organic channels.
• Develop and maintain cross-channel media reporting and dashboards.
• Support A/B testing to improve campaign effectiveness.

Skills

Media or marketing analytics experience

Understanding media metrics (CPM, CTR, CPA, ROAS)

Ability to translate complex data into insights

Tools

GA4

Google Ads

Meta Ads Manager

Looker Studio

Power BI

Job description

A leading UK pub company is seeking a Media Insight Analyst to analyze campaign performance and drive sales growth. You will develop media reporting and collaborate with finance teams to enhance campaign effectiveness. The ideal candidate has a background in media analytics, understands key metrics, and can provide actionable insights. This role offers a competitive salary, career advancement opportunities, and various employee benefits, including discounts and wellness support.