Marketing Specialist - Training & Education

F.J. WILSON; Greater London; Hybrid; GBP 52,000 - 57,000; Full time

Job summary

A leading marketing firm in London is seeking an experienced Marketing Specialist to drive innovative campaigns supporting training programmes. You will utilize your digital marketing skills across various channels to optimize customer journeys and improve enrolments. The ideal candidate should have a strong background in data-driven marketing and content development. This full-time, hybrid role offers a salary of £52,000-£57,000.

Qualifications

• Strong background in digital and data-driven marketing.
• Experience in D2C, B2B2C, or B2C marketing.
• Proven success in multi-channel marketing strategies.
• Ability to analyze campaign data for actionable insights.
• Excellent communication skills, both written and verbal.
• Creative thinker with commercial awareness.

Responsibilities

• Design and implement marketing strategies to drive enrolments.
• Develop high-quality content and thought leadership.
• Manage SEO, SEM, and paid digital campaigns.
• Use analytics to improve performance and conversion rates.
• Deliver clear reporting and campaign insights.

Skills

Digital marketing

Content development

SEO and SEM

Data analysis

Lead generation

Email marketing

Social media marketing

Project management

Tools

Adobe Analytics

CRM systems

CMS platforms

Adobe InDesign

Job description

Overview

Marketing Specialist - Training & Education

We are looking for an experienced Marketing Specialist to join our client's team in London, supporting the growth of their training programmes. This role offers the opportunity to take real ownership of marketing activity - developing and delivering innovative campaigns that attract learners, strengthen brand presence, and increase enrolments across international markets.

The Role

Reporting to the Head of Marketing, you will play a key role in shaping and executing strategic campaigns. Using your expertise across multiple digital and offline channels, you\'ll create impactful marketing initiatives, optimise customer journeys, and use data-driven insights to deliver measurable results.

Key details

• Contract: Full-time, permanent role
• Salary: £52,000-£57,000
• Hybrid: 3 days office (Central London), 2 days work from home

Key Responsibilities

• Design and implement marketing strategies to drive enrolments for public training courses.
• Develop high-quality content and thought leadership to engage target audiences and build brand credibility.
• Manage SEO, SEM, and paid digital campaigns across platforms such as Google and LinkedIn, including agency management.
• Use analytics and CRO techniques to inform decision-making, track performance, and improve conversion rates.
• Deliver clear reporting and campaign insights to stakeholders.
• Collaborate with internal teams to enhance the learner experience and stay ahead of digital marketing trends, including the use of AI.

Candidate\'s profile

• Strong background in digital and data-driven marketing, ideally within professional education, training, or financial services.
• Experience in D2C, B2B2C, or B2C marketing, particularly lead generation and conversion-focused campaigns.
• Proven success in multi-channel marketing strategies, including social media, email, and search.
• Ability to develop engaging content and compelling narratives aligned with brand positioning. Confident in analysing campaign data and translating insights into actionable improvements (Adobe Analytics or similar).
• Hands-on experience with marketing automation, CRM systems, and CMS platforms.
• Excellent communication skills, both written and verbal.
• Creative thinker with commercial awareness and an understanding of customer behaviour.
• Organised, adaptable, and able to manage multiple projects in a fast-paced environment. Basic design skills (e.g., Adobe InDesign) for producing marketing assets.

If you\'re looking for a role where you can lead innovative campaigns that shape the future of professional learning, this could be the perfect opportunity for you!

Interested? For a confidential conversation with FJWilson Talent, please contact us on or email us at resourcingteam at fjwilson com

Please note, we reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.

Our privacy policy is available on our website. FJWilson Talent Services is acting as an Employment Agency in relation to this vacancy.

FJWilson Talent Services encourages applications from all suitably qualified and eligible candidates who represent the full diversity of communities in the UK. Accommodations are available on request for candidates taking part in all aspects of the selection process.