Marketing Specialist, Loyalty

Morrisons; Bradford; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading UK retailer is seeking a Marketing Specialist to join their Targeted Marketing team in Bradford. In this hybrid role, you will execute multi-channel marketing activities aimed at enhancing customer loyalty. Responsibilities include managing targeted marketing coupons and ensuring effective communications. Ideal candidates will possess strong organizational skills and a good understanding of customer needs. The company offers numerous employee perks, including discounts and opportunities for career development.

Benefits

15% discount in store

Annual bonus scheme

Career progression opportunities

Private Healthcare

Generous holiday entitlement

Qualifications

• Ability to prioritize a demanding workload.
• Understanding of GDPR principles.
• Experience in executing multi-channel targeted marketing.

Responsibilities

• Execute multi-channel targeted marketing activity.
• Manage supplier funded offers.
• Ensure effective communications for colleagues and customers.
• Develop strategies for timely coupon offers.

Skills

Strong understanding of customer needs

Organizational skills

Ability to work in teams

Strong work ethic

Listening skills

Process management

Job description

It\'s an exciting time in Loyalty at Morrisons, we\'re looking for a Marketing Specialist to join our Targeted Marketing team. The purpose of the role is to execute multi-channel targeted marketing activity using customer data. Activity includes targeted coupons via app and coupon at till and direct mails.

In this role you\’ll help define our value offer programme from planning through to execution. Implement a test & learn programme to retain and grow our loyalty base. You\’ll work closely with other team members, marketing departments, commercial and retail teams to deliver a comprehensive plan which puts customers first. This role is also critical in helping to deliver sales driving activity,

Some of your responsibilities will include:

• End-to-end responsibility for targeted marketing coupons including planning, implementation and continuous optimisation based on business objectives in an effort to drive both effectiveness and efficiency.

• Own and manage the end to end execution of Supplier Funded offers to deliver against brand objectives

• Use existing customer segmentation data to develop and execute offers

• Increase the understanding of data that can be used to improve campaign effectiveness with those outside of the immediate team.

• Ensure executional excellence through working with all relevant functions – ensuring all targeted communications works for colleagues and customers.

• Support in the development of the strategy to ensure relevant and timely coupons to More Card Customers

• Work with our external partners to manage relationships and ensure we are getting the most from their service to deliver against our business objectives

This is a hybrid role operating over a five day working week, spending 3 days based in the office.

About you

We\’ve built an incredibly diverse business, and we\’re working hard to make sure we truly represent the communities we serve. One of the best things about working with so many different people is having the opportunity to listen, learn and connect with lots of different views, perspectives and beliefs. For this role, we\’re looking for someone who has:

• Strong understanding of Morrisons and our customers

• Strong organisational skills with an ability to prioritise a demanding workload

• Ability to work with other teams effectively

• Strong work ethic with high levels of drive and personal resilience

• Strong listening skills with a positive, \u2018Can Do\u2019 attitude

• Follow, adapt and manage processes.

• Understanding of GDPR principles

About us

In return for all your hard work, you will receive:

• 15% discount in store from the day you join us

• Additional 10% discount card for a friend or family member

• Annual bonus scheme

• Career progression and development opportunities

• Generous holiday entitlement

• Market leading pension scheme and life assurance

• Healthcare benefits including Aviva Digital GP

• ‘MyPerks’ giving you discount with over 850 retailers

• Free parking onsite

• Enhanced Family, Maternity and Paternity Leave

• Private Healthcare

Alive with activity, our modern Head Office is home to our corporate teams that make sure everything runs smoothly. Here, you’ll find comfy breakout areas, a coffee shop, Morrisons Daily and a subsidised restaurant. We are within commuting distance of Leeds, Manchester and the Yorkshire Dales - and we even have free parking!

At our Head Office you will expect to find supplier showcases, charity fundraising and celebrations all year round for the events that mean the most to our colleagues.

There’s more to our business as it’s fast paced and ever changing, as such we’ve got lots of fresh opportunities for you to play your part in our success. We’d love to meet you!

At Morrisons, we’re proud to be building a team that reflects the diversity of the communities we serve. We want every colleague to feel respected, supported and able to be themselves at work. Different voices, experiences and ways of thinking help us grow and improve and that’s good for our customers too.

We’re always looking for people from all walks of life to join us and bring their talents to our team. Together, we can build a workplace where everyone has the chance to thrive, make a difference and belong.