Marketing Specialist

ACS Performance; Hook; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading B2B marketing firm in the UK is seeking a Marketing Specialist to develop core marketing processes and support lead generation. The role involves creating technical content, managing campaigns, and coordinating with sales teams. Candidates should have 3-5 years of B2B marketing experience, strong writing skills, and the ability to manage multiple campaigns. This position offers the opportunity for professional growth in a technical environment.

Qualifications

• 3-5 years B2B marketing experience in technical or scientific sectors.
• Strong writing skills to translate technical content.
• Experience with CRM and basic marketing tools.

Responsibilities

• Build and run foundational marketing processes.
• Create technical content: case studies and digital content.
• Generate qualified leads through targeted campaigns.
• Support sales with presentations and follow-up activity.
• Manage website updates and social media.
• Coordinate trade shows and events.

Skills

B2B marketing experience

Technical writing

Digital marketing capability

Lead generation experience

Experience with CRM systems

Job description

This role is ideal for someone who enjoys hands-on B2B marketing in a technical environment. The Marketing Specialist will help put core marketing processes in place while supporting lead generation, content development, and sales activity. It's a practical role that combines digital marketing, technical content creation, and coordination with sales and technical teams.

A key part of the job is producing clear, accurate content and running campaigns that generate qualified leads. The role also involves maintaining the CRM, supporting events and exhibitions, and ensuring the website and social channels are kept up to date. Because the products and applications are technical, experience in engineering, scientific, laboratory, or industrial markets is helpful, though full training is provided.

The position suits someone with a few years of B2B marketing experience who is comfortable working across multiple tasks and shaping how marketing operates as it becomes more structured. There's strong scope to develop technical understanding, improve digital marketing capability, and gain exposure to international B2B markets.

Key Responsibilities

• Build and run foundational marketing processes (lead tracking, content planning, basic analytics).
• Create technical content: case studies, product material, application notes, digital content.
• Generate qualified leads through digital channels and targeted campaigns.
• Support sales with collateral, presentations, and coordinated follow-up activity.
• Manage website updates, social media, and CRM data.
• Coordinate trade shows, events, and industry exhibitions.
• Work closely with sales and technical teams to ensure accurate messaging and effective campaigns.

Key Skills & Experience

• 3- 5 years in B2B marketing experience, technical, engineering, or scientific sectors.
• Strong writing skills, especially translating technical information into clear content.
• Experience with CRM systems and basic marketing tech tools.
• Digital marketing capability (social media, website updates, analytics).
• Lead generation experience in B2B environments.
• Ability to manage multiple campaigns and collaborate cross-functionally.
• Helpful but not required: trade show experience, international marketing exposure, technical/laboratory market background.

ACS are recruiting for a Marketing Specialist . If you feel that you have the skills and experience required in this advertisement to be a Marketing Specialist submit your CV including an outline of your experience as a Marketing Specialist . It is always a good idea to include a covering letter outlining your experience as a Marketing Specialist with your application as this will enhance your chances of selection and improve your prospects of landing the Marketing Specialist role you desire.