Marketing Senior Manager

Vertex Pharmaceuticals; City of Westminster; Hybrid; GBP 65,000 - 85,000; Full time

Job summary

A global biotechnology company is seeking a Marketing Senior Manager CF to support the marketing strategy delivery by overseeing the development of marketing tactics. This role requires strong expertise in pharmaceutical marketing, robust project management skills, and familiarity with regulatory frameworks. Responsibilities include managing marketing materials, enhancing customer engagement, and collaborating with brand leaders to assess strategy impact. The position is hybrid or onsite eligible, providing flexibility for the right candidate.

Qualifications

• Strong knowledge of MS Office applications, including PowerPoint, Excel, and Word.
• Experience in pharmaceutical marketing or closely related fields (e.g., pharmaceutical sales, ad agency, etc.).
• Ability to understand insights and apply them to business problems and opportunities.

Responsibilities

• Develops and updates marketing materials aligned with marketing strategy.
• Enhances customer engagement by ensuring marketing pieces are uploaded to the CRM platform.
• Analyzes metrics for performance reporting and assessing needs for future updates.
• Manages agency partners to ensure budget constraints are effective.
• Collaborates with brand leaders to measure impact of tactics in the field.
• Partners with markets to co-create solutions and deploy strategy consistently.

Skills

Market understanding

Cross functional working

Regulatory understanding

Project management

MS Office proficiency

Pharmaceutical marketing

Education

Bachelor's degree in marketing, business, or scientific degree

Job description

General Summary

The Marketing Senior Manager CF (launch) will support the delivery of the marketing strategy by overseeing development of HCP and/or patient and caregiver tactics, and ensuring those tactics are delivered to customers effectively and monitored for effectiveness. This is an International role covering multiple markets (excluding North America).

Key Duties and Responsibilities

• Develops and updates marketing materials which are aligned with marketing strategy and business objectives (including branded websites, interactive visual aids, sales brochures, etc.)
• Enhances customer engagement by ensuring marketing pieces have been uploaded to the CRM platform, administering speakers programs, coordinating conference activities (including promotional booths, conference materials)
• Analyzes complex digital and print material usage metrics for performance reporting and assessing needs for future updates across brands
• Manages agency partners to ensure budget is not exceeded and timely deliverables are executed
• Collaborates with brand leaders to ensure metrics are in place to measure the impact of tactics in field
• Leverages knowledge of best practices to develop key marketing insights
• Partners with markets to understand their needs, co-creating solutions and ensuring international strategy is deployed across markets in a consistent and aligned way

Knowledge and Skills

• Ability to understand the target market at a high level
• Direct experience with communications review committee for review of tactics
• Strong cross functional working, including with medical affairs
• Broad understanding of regulatory rules and regulations
• Ability to understand all elements of brand strategy and role in executing that strategy
• Exhibits ownership and broad accountability for projects and internal assignments; understand when it is appropriate to flag issues to management
• Ability to understand insights and the implications, and apply those insights to tactics, business problems, and opportunities
• Strong knowledge of MS Office applications, including PowerPoint, Excel and Word
• Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)

Education and Experience

• Bachelor's degree in marketing, business, or scientific degree
• Experience working in pharmaceutical or prescription healthcare marketing

Flex Designation

Hybrid-Eligible Or On-Site Eligible

Flex Eligibility Status

In this Hybrid-Eligible role, you can choose to be designated as:

• Hybrid: work remotely up to two days per week; or select
• On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Equal Employment Opportunity

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [e-mail]