Marketing Operations Business Development Leader

Capgemini; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A global technology partner is looking for a results-oriented leader to drive portfolio growth and acquire new clients in the UK and Europe. This hybrid role requires defining go-to-market plans and managing presales activities, aiming for bookings in Marketing Operations. Candidates should have a strong sales track record and creativity in marketing solutions.

Benefits

Mental Health Champions support

Wellbeing apps access

Diverse and inclusive working environment

Qualifications

• Proven track record of driving portfolio growth through active selling.
• Creative individual able to identify challenges and generate innovative marketing ideas.

Responsibilities

• Define go-to-market plan for acquiring new clients.
• Drive end to end presales activities throughout the sales cycle.
• Develop value propositions on various marketing topics.

Job description

About the job

Capgemini's Connected Marketing Operations practice sells and delivers Marketing Operations services to its top clients. Our portfolio of services is focused on delivering the latest and best in Content Operations, Campaign Management and Performance Marketing solutions to drive marketing and sales outcomes for the clients.

We are looking for a results-oriented leader for driving portfolio growth and acquiring new clients in the UK & European countries. If you are driven by a hyper growth challenge and love to wow the clients with your innovative solutions, then this is just the right leadership role for you!

Hybrid working: The places that you work from day to day will vary according to your role, your needs, and those of the business; it will be a blend of Company offices, client sites, and your home; noting that you will be unable to work at home 100% of the time.

If you are successfully offered this position, you will go through a series of pre-employment checks, including: identity, nationality (single or dual) or immigration status, employment history going back 3 continuous years, and unspent criminal record check (known as Disclosure and Barring Service)

Your Role

Go to Market and Sales Activation

• Define go-to-market plan for acquiring new clients and execute the plan in collaboration with Capgemini sales and account development teams.
• Drive end to end presales activities, including prospect identification, pitch creation, proposal submission, pricing and making client presentations, throughout the sales cycle and leading up to deal closure.
• Work with the UK/Europe Head of GTM and presales teams throughout the client acquisition cycle to shape new offerings and drive growth.
• Be responsible for achieving bookings and sales targets for Marketing Operations European market.

Offer Development and Thought Leadership:

• Develop value propositions on various marketing topics from our extensive portfolio, such as: Content Services, Campaign Management and Marketing Analytics, etc. for various clients & prospects.
• Develop thought leadership and POVs to position the offer with internal and external audience.
• Translate strategic discoveries, research, and workshop outcomes into external facing narratives, strategy briefs, and roadmaps for our clients and delivery teams
• Develop a network industry connections and analyst bodies to drive positioning studies and outcomes

Solutioning and Transformation Projects

• Work alongside the solutions team, to design solutions, pricing and delivery models and participate in client pitches and various sales actions to close the deal
• Set up and drive short term P&C/Advisory/Transformation projects and manage client relationship

Your Skills and experience

• A proven track record of driving portfolio growth through active selling & pitching activities leading to bookings and revenue outcomes for related Digital Marketing solutions
• A creative individual able to identify challenges and generate innovative marketing ideas for the client from your own knowledge of marketing operational challenges

You can bring your whole self to work. At Capgemini, stiving for equity, diversity and inclusion is part of everyday life and will be part of your working reality. We have built an inclusive and welcoming environment, for everyone.

What does 'Get The Future You Want' mean for you?

You'll be bringing your unique skills and perspectives to the team, inspiring and taking inspiration from your teammates as you unlock value in everything you do. You'll be joining a professional community of experts, who have got your back and will support you, every step of the way.

You'd be joining an accredited Great Place to work for Wellbeing in 2023. Employee wellbeing is vitally important to us as an organisation. We see a healthy and happy workforce a critical component for us to achieve our organisational ambitions. To help support wellbeing we have trained 'Mental Health Champions' across each of our business areas, and we have invested in wellbeing apps such as Thrive and Peppy.

You will be joining one of the World\'s Most Ethical Companies, as recognised by Ethisphere. We live our values by making ethical business choices every day. Working ethically is at the centre of our culture at Capgemini, meaning you will be helping to create a future we can all be proud of.

Why you should consider Capgemini

Growing clients' businesses while building a more sustainable, more inclusive future is a tough ask. But when you join Capgemini, you join a thriving company and become part of a diverse collective of free-thinkers, entrepreneurs and industry experts. A powerful source of energy that drives us all to find new ways technology can help us reimagine what's possible. It's why, together, we seek out opportunities that will transform the world's leading businesses. And it's how you'll gain the experiences and connections you need to shape your future. By learning from each other every day, sharing knowledge and always pushing yourself to do better, you'll build the skills you want. And you'll use them to help our clients leverage technology to grow their business and give innovation that human touch the world needs. So, it might not always be easy, but making the world a better place rarely is.

About Capgemini

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fuelled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion.

Get the Future you want | www.capgemini.com