Marketing Manager - Swindon

National Trust; Swindon; On-site; GBP 40,000 - 60,000; Full time

Job summary

A heritage conservation organization is looking for a Marketing Manager specializing in paid media. The role involves leading paid marketing campaigns, collaborating with teams, and leveraging data-driven insights to improve performance. Key qualifications include expertise in multichannel paid marketing, strong analytical skills, and substantial financial management experience. Benefits include a pension scheme, flexible working, and discounts at various partners.

Benefits

Substantial pension scheme of up to 10%

Free entry to National Trust places

Rental deposit loan scheme

Season ticket loan

EV car lease scheme

Discounts on gym memberships, shopping and cinema

Holiday allowance up to 32 days

Flexible working options

Employee assistance programme

Free parking at most Trust places

Qualifications

• Substantial experience managing paid media across marketing funnels.
• Expert knowledge of Meta ads, Google ads, TikTok ads, and OOH.
• Skilled in performance data analysis and financial reporting.

Responsibilities

• Lead planning and execution of paid marketing campaigns.
• Collaborate with internal and external teams to improve performance.
• Keep up-to-date with digital marketing trends and innovations.

Skills

Multichannel paid marketing expertise

Management of paid media campaigns

Strong analytical skills

Financial management

Agency management

Communication of complex data

Job description

About the role

This role is responsible for managing the development and delivery of paid marketing campaigns that support the National Trust's broader marketing objectives and new strategy goals. As a skilled specialist in paid media, you will focus on executing, optimising, and measuring campaigns across multiple channels, ensuring they are efficient, cohesive, and aligned with audience needs and brand standards. You will leverage your strategic mindset to deliver results‑whether in brand awareness, engagement, or commercial growth‑by applying insight‑led actions and rigorous performance analysis. Working closely with the Senior Marketing Manager, Paid and internal teams across creative, digital, and business functions, you will ensure campaigns are integrated into customer journeys, meet trading targets, and are continuously tested and refined for maximum impact. Your proactive, organised approach and ability to manage agency relationships will be key to driving success and innovation in our paid media efforts.

Key responsibilities

Join the National Trust as a Marketing Manager specialising in paid media. In this expert role, you'll lead the planning, execution, and optimisation of paid marketing campaigns that support brand, commercial, and engagement objectives. Working closely with internal teams and external partners, you'll use data‑driven insights to improve campaign performance, test personalisation strategies, and stay ahead of digital marketing trends. This is a hands‑on role with influence across multiple marketing channels, requiring strong analytical skills, stakeholder collaboration, and a passion for continuous improvement.

Qualifications

• Understand multichannel paid marketing, with expert knowledge of digital and offline paid media channels, including Meta ads, Google ads, TikTok ads, Display ads, OOH and TV.
• Demonstrate an aptitude for building knowledge of paid media, including channel‑specific audiences, targeting, creative, and performance analysis.
• Substantial financial management skills with previous experience being accountable for budgets, developing spending plans, and delivering financial reporting as required.
• Skilled in analysing performance data with a strong knowledge of different analytic methods, such as marketing mix modelling and geo‑testing.
• Ability to manage agencies and collaborate across internal teams for aligned marketing and reporting.
• Adapt to industry trends, applying new insights to drive continuous improvement and innovation towards campaign results.
• Communicate clearly, turning complex data into actionable insights for teams, stakeholders and partners.
• Significant experience managing paid media campaigns across the marketing funnel, including brand awareness and income generation.

Benefits

• Substantial pension scheme of up to 10% basic salary
• Free entry to National Trust places for you, a guest and your children (under 18)
• Rental deposit loan scheme
• Season ticket loan
• EV car lease scheme
• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria
• Flexible working whenever possible
• Employee assistance programme
• Free parking at most Trust places

The National Trust is committed to promoting and preserving those places of natural beauty and historic interest for which it has the privilege to be responsible for the benefit of the nation, for everyone for ever.