Marketing Manager - Shredded Wheat (2-year FTC)

Nestlé; Welwyn Garden City; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

A global cereal company seeks a Marketing Manager to spearhead the Shredded Wheat brand. This role involves crafting and executing impactful marketing strategies that align with business growth. Candidates should have a strong background in driving brand growth, managing P&L, and leading cross-functional teams. The position offers a hybrid work arrangement and an attractive salary package including a car allowance and bonuses.

Benefits

Car allowance

Bonus potential

25-day holiday plus 12 flex days

2 paid volunteering days

Qualifications

• Proven track record of driving growth through bold thinking and consumer insight.
• Experience in leading cross-functional teams and agency partners.
• Ability to own the P&L and understand brand growth levers.

Responsibilities

• Develop and execute growth plans supporting strategic business objectives.
• Build brand equity through TTL advertising campaigns.
• Lead product development initiatives to strengthen the product portfolio.
• Manage brand P&L and drive strategic decisions.
• Track industry trends to evolve growth plans in a competitive environment.

Skills

Strategic Leadership

Commercial Acumen

Project Excellence

Influence & Communication

Energy & Drive

Job description

Position Snapshot

Marketing Manager – Shredded Wheat (2-year FTC)

Cereal Partners UK

Welwyn Garden City (Hybrid 2-3 times a week in the office)

Salary up to £65,000 depending on experience + car allowance + potential bonus + 25-day holiday entitlement with 12 additional flex days on top + 2 paid volunteering days + many other excellent benefits!

Position Summary

We have an exciting opportunity for a self-starting, results-oriented Marketing Manager to lead SHREDDED WHEAT, one of our key local brands & a strategic priority.

In this role, you will be the driving force behind the brand’s success, crafting and executing outstanding marketing strategies that align with our growth ambitions and enhance this local brand.

You will be part of our Cereal Partners UK team, based at our head office in Welwyn Garden City, and will report directly to the Local Brands Marketing Manager. The role will involve an indirect report for an Assistant Marketing Manager.

A little bit about us

Cereal Partners Worldwide (CPW) is a leading global breakfast cereal company and the maker of Nestlé breakfast cereals, including global favourites such as NESQUIK®, SHREDDED WHEAT®, CHEERIOS® and SHREDDIES®. With more than 50 brands to suit all ages and lifestyles, we strive to make breakfast better with convenient, tasty and nutritious food that helps people start their day in the best possible way.

A day in the life of a Marketing Manager…

Your key responsibilities will include:

• Develop and execute robust long-term growth plans that support strategic business objectives and growth ambitions.
• Build brand equity by developing & executing TTL advertising campaigns.
• Develop the long-term innovation pipeline. Lead Existing Product Development (EPD) and New Product Development (NPD) initiatives to strengthen and expand the product portfolio.
• Deliver business targets and brand growth by leveraging commercial levers and channel strategies in collaboration with the Commercial Development Team (CDT).
• Own and manage the brand P&L, leveraging commercial insight to drive strategic decisions that optimise revenue, margin, and long-term brand equity.
• Lead the packaging redesign to reflect brand positioning and drive shelf impact.
• Track and analyse industry and competitor trends to proactively evolve growth plans in a fast-paced, competitive FMCG environment.
• Includes a dotted-line management relationship with one Assistant Marketing Manager, providing guidance, prioritisation support, and performance input in collaboration with their direct manager.

What will make you successful?

You’re a commercially savvy, results-driven marketer with a passion for building iconic brands. Already operating at Marketing Manager or experienced Senior Brand Manager level, you bring a proven track record of driving growth through bold thinking, consumer insight, and flawless execution. You bring energy and creativity, collaborating with cross-functional teams and agency partners to deliver standout campaigns and innovation.

Your success will be fuelled by:

• Strategic Leadership– You think big and act decisively, shaping growth plans that deliver commercial impact.
• Commercial Acumen– You understand the levers of brand growth and confidently own the P&L.
• Project Excellence– You lead complex projects from concept to launch, balancing stakeholder management with execution.
• Influence & Communication– You engage and inspire stakeholders at all levels, internally and externally.
• Energy & Drive– You bring passion, tenacity, and a proactive mindset to everything you do.

If you're ready to shape the future of Shredded Wheat and make your mark on a much-loved brand, we’d love to hear from you.

What you need to know

The closing date for this role is 18th January 2026. Please note interviews will commence in January whilst the advert is still live.

We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.

At Nestlé, our values are rooted in respect – for our employees, our customers and our consumers. That’s why championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. We are committed to equal opportunity for all and we may collect relevant data for monitoring purposes during our candidate registration process. Be yourself, everyone else is taken!