Marketing Manager - Faith Security Training

Bailie Group; Cheltenham; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading training organization is seeking a Marketing Engagement Lead in Cheltenham to develop and execute marketing strategies for the FST programme. The successful candidate will design culturally sensitive campaigns, collaborate with local faith leaders, and oversee engagement metrics. A background in marketing strategy and excellent communication skills are required. This role offers flexible working hours and a comprehensive benefits package.

Benefits

Competitive remuneration package

Life Assurance Scheme

25 days annual leave

Onsite Parking

Flexible working hours

Cycle to work scheme

Pension scheme

Medicash

Qualifications

• Proven experience in marketing strategy and campaign management.
• Strong understanding of cultural sensitivity and community engagement.
• Excellent communication and stakeholder management skills.
• Ability to analyse data and adapt strategies based on feedback and performance.

Responsibilities

• Design and implement a marketing and engagement plan aligned with FST KPIs.
• Tailor campaigns to suit regional and faith-specific demographics.
• Ensure materials are culturally sensitive and approved before public release.
• Liaise with community organisations and faith leaders.
• Organise webinars and drop-in sessions to promote the scheme.
• Develop promotional materials across various media.
• Oversee quality assurance for engagement content.
• Track engagement metrics and provide reports to stakeholders.
• Work closely with the Booking Lead for aligned marketing efforts.
• Participate in strategic governance meetings.

Skills

Marketing strategy

Cultural sensitivity

Communication skills

Stakeholder management

Data analysis

Job description

Overview

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About the role

This role sits within our Training & Learning Development team. We deliver precise, learner-focused training solutions with an approach that ensures compliance and enhances operational effectiveness. Operating in highly regulated environments, our approach keeps everything connected, ensuring compliance, security, and impact every step of the way. Sitting within our Training Delivery team, you will lead the development and execution of a comprehensive marketing and engagement strategy for the FST programme, ensuring consistent uptake across diverse faith communities in England and Wales.

Responsibilities

You will become the primary focal point for the following:

• Design and implement a robust marketing and engagement plan aligned with FST KPIs.
• Tailor campaigns to suit regional and faith-specific demographics.
• Ensure all materials are culturally sensitive and approved by the Authority before public release.
• Liaise with local faith leaders, community organisations, and third-party networks.
• Organise webinars and drop-in sessions to promote the scheme.
• Develop promotional materials (digital, print, social media).
• Oversee quality assurance and clearance processes for all engagement content.
• Track engagement metrics (e.g., delegate attendance, digital course access).
• Provide monthly and quarterly reports to the Authority and internal PM.
• Work closely with the Booking Lead to align marketing efforts with upcoming sessions.
• Participate in quarterly reviews and strategic governance meetings.

Skills, Qualifications and Experience

The successful candidate will have the following skills, qualifications, and experience:

• Proven experience in marketing strategy and campaign management.
• Strong understanding of cultural sensitivity and community engagement.
• Excellent communication and stakeholder management skills.
• Ability to analyse data and adapt strategies based on feedback and performance.

Benefits

• Competitive remuneration package
• Life Assurance Scheme
• 25 days annual leave (excluding bank holidays)
• Onsite Parking
• Flexible working hours
• Cycle to work scheme
• Pension scheme
• Medicash

Hybrid & Homeworking

To ensure the health, safety & wellbeing of our employees we have minimum standards for homeworking environments which must be maintained. Further details available on request.

Recruitment Agency Disclaimer

Bailie Group (including all operational companies under our parent company - CDS, CDS Defence & Security, Newspress & Loop) operates with Preferred Suppliers list for recruitment agencies which are reviewed periodically. When we choose to work with a preferred supplier, this supplier will be invited to support us in sourcing candidates for specific roles (submitted via a secure online portal).

Bailie Group (including all operational companies under our parent company - CDS, CDS Defence & Security, Newspress & Loop) only pay agency fees where an authorised member of the HR/Recruitment team has provided prior instructions to the recruitment agency to work on our behalf with reference to a particular role. We do not accept unsolicited speculative CVs from recruitment agencies. Receipt of unsolicited CVs via email or any other online platforms does not imply an introduction to Bailie Group (including all operational companies under our parent company - CDS, CDS Defence & Security, Newspress & Loop); therefore, no ownership of such candidates will be given. In the event that recruitment agencies submit unsolicited speculative CVs, we retain the right to contact, pursue and hire these candidates directly and consider them for current/future vacancies without any financial obligation to the recruitment agency in question. This will also apply to any CVs sent directly to line managers. Should you wish to be considered as a preferred supplier in the future or feel you have a niche skill set you can help with, then please send some company information to [e-mail]

Naturally, we receive a high level of interest from recruitment agencies, and as such, we will only contact you should we wish to discuss this further, please refrain from sending multiple emails. Submission of any unsolicited speculative CVs to Bailie Group (including all operational companies under our parent company - CDS, CDS Defence & Security, Newspress & Loop) will be deemed evidence of full and unlimited acceptance of this statement.