Marketing Manager - digital services

Ashdown Group; London; Hybrid; GBP 46,000 - 55,000; Full time

Job summary

An innovative IT solutions provider seeks an experienced B2B Marketing Manager to lead high-quality lead generation efforts. This pivotal role focuses on executing multi-channel campaigns, managing CRM tools, and enhancing the company's digital presence. Candidates should have over four years of marketing experience, exceptional organizational skills, and a proactive approach to driving revenue growth.

Qualifications

• 4+ years’ experience in B2B marketing, preferably in tech or professional services.
• Proven success with multi-channel lead generation campaigns.
• Strong organizational skills and ability to manage multiple priorities.

Responsibilities

• Execute quarterly B2B campaigns across multiple channels.
• Manage marketing automation and ensure data accuracy.
• Organize UK corporate events, tradeshows, and produce marketing collateral.

Skills

Multi-channel lead generation

CRM management

Marketing automation

Data analysis

Event management

Tools

HubSpot

Dynamics 365

Google Analytics 4 (GA4)

Job description

B2B Marketing Manager – Lead Generation & Events

Hybrid – Kingston area / Remote | up to £55,000 + Benefits

Are you an experienced B2B marketer with a flair for digital campaigns and in-person events? Our client, an IT solutions provider within the data resilience space, is seeking a talented B2B Marketing Manager to drive high-quality lead generation across multiple channels.

The Role

Working closely with the Marketing Director, you’ll take the reins on day-to-day marketing execution, freeing up strategic bandwidth for forward planning. Your focus will be on delivering results—executing quarterly campaigns, optimising digital presence, and nurturing prospects through to Sales-qualified status. You’ll work across CRM, marketing automation, analytics, social media, and event delivery to create a seamless, data-driven lead pipeline.

Key Responsibilities

Execute quarterly B2B campaigns across digital, email, events, and telemarketing

Manage marketing automation, lead scoring, and data segmentation

Oversee website content, SEO enhancements, and social media presence

Organise and attend UK corporate events, tradeshows, and roundtables

Produce sales enablement assets and marketing collateral

Ensure CRM database accuracy and GDPR compliance

About You

We’re looking for someone with:

4+ years’ B2B marketing experience, ideally in tech or professional services

Proven track record delivering successful multi-channel lead generation campaigns

Confident skills in CRM, marketing automation, and analytics tools (HubSpot, Dynamics 365, GA4, etc. a plus)

Excellent organisational skills, with the ability to manage multiple priorities independently

Strong communication skills and an eye for detail

This is your opportunity to join a respected, growing business in a pivotal role where your expertise will directly impact pipeline and revenue growth.