Marketing Manager Business Tourism & Major Events

Sheffield City Council HQ; Sheffield; On-site; GBP 60,000 - 80,000; Full time

Job summary

A local governmental body in Sheffield seeks a dynamic leader to promote the city for conferences and events. The role involves leading marketing campaigns, managing a Convention Bureau team, and fostering relationships to attract business tourism. Ideal candidates will possess deep knowledge of MICE markets and have strong communication skills. The position supports diversity and offers flexible working opportunities while ensuring equal pay across roles.

Benefits

Generous holiday entitlement

Flexible working opportunities

Qualifications

• Self-starter with team player mindset.
• Experience in promoting cities for conferences and events.
• Outgoing personality for selling and presenting.

Responsibilities

• Lead marketing campaigns for Sheffield as a host city.
• Manage and grow the Convention Bureau team.
• Develop initiatives to attract meetings and incentive groups.
• Build relationships with stakeholders in the visitor economy.

Skills

Deep knowledge of MICE markets

Experience in income generation

Excellent communication skills

Job description

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Are you looking for a fresh challenge in a city bursting with innovation, ambition, and unforgettable experiences? Sheffield, the UK's greenest city, a hub for creative energy, and a place where business means big ideas is calling you!

This is a rare opportunity to join the management team at Marketing Sheffield and help shape the city's future as a outstanding destination for business tourism and events. Sheffield isn't just a fantastic place to work.

It's a city that inspires, welcomes, and delivers. From lush city parks to buzzing cultural quarters, from iconic venues to a thriving independent scene. Come and help us to grow the visitor economy and reputation of Sheffield.

As our lead on promoting Sheffield as a host city for conferences and events you will:

• Lead as the city's champion for conferences and events, crafting and delivering dynamic sales and marketing campaigns to put Sheffield front and centre as the go-to host city.
• Lead a dynamic Convention Bureau team, building on our success and growing conference business citywide.
• Support our successful conference ambassador programme to drive association business.
• Empower our partners by developing initiatives that help local venues attract meetings and incentive groups from across the globe.
• Devise compelling content and innovative tools to support our mission.
• Be confident in building relationships with visitor economy businesses and stakeholders.
• have experience of maximising income generation to grow our impact.

About you:

• A self-starter and a true team player, you have deep experience and knowledge of the MICE (Meetings, Incentives, Conferences, and Exhibitions) markets.
• You know what it takes to put a city on the map and will relish the challenge of positioning Sheffield to attract both international and domestic business.
• Confident and outgoing, you're at home selling Sheffield on an exhibition stand - whether at home or abroad - and thrive on presenting to event organisers, industry partners, and the media.
• You have the creative spark and commercial acumen to maximise every opportunity for the city and our partners.

We are investing in our workforce and are promoting opportunities to our under-represented groups. We value equality, diversity and inclusion and are focused on increasing the diversity of our workforce, particularly the number of Black, Asian, Minority Ethnic, Disabled and LGBTQ+ people, so that our teams reflect the communities in the city we serve. We are also supporting staff with unpaid caring responsibilities to work flexibly.

It is a great time to join us and we welcome your application.

Under the Disability Confident Scheme, disabled applicants, who meet the essential criteria of this job, are guaranteed an interview.

Full-time employees work 37 hours for 52 weeks of the year and we offer a generous holiday entitlement. We are open to discussions about a wide range of flexible working opportunities, which benefit you and the Council.

If you are appointed to this role, your starting salary will be at the bottom of the grade. If you provide payslip evidence that your basic pay is greater than the bottom of the grade, we will consider starting you at the point of minimum advantage within the grade.

Equality of pay is extremely important to us. All roles at Sheffield City Council are going through an evaluation process which may result in changes to some pay arrangements from 2026. Find out more on our Sheff news page.