Marketing Manager, B2B & Product

PowerToFly; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading marketing firm is seeking a Marketing Manager responsible for driving demand generation and go-to-market execution. This hybrid role requires collaboration with sales and marketing teams to deliver integrated campaigns while optimizing performance based on data insights. Ideal candidates will possess a Bachelor's in Marketing or a related field, along with strong B2B marketing experience and excellent communication skills. The position offers a dynamic working environment and engagement with industry trends.

Qualifications

• Strong understanding of go-to-market strategy and execution.
• Marketing experience in B2B or financial services preferred.
• Ability to simplify complex concepts through storytelling.

Responsibilities

• Execute integrated marketing campaigns for demand generation.
• Monitor and optimize campaign performance using data insights.
• Collaborate across teams for consistent messaging and execution.
• Gather market insights to inform strategies and plans.
• Gather competitive intelligence and customer feedback.

Skills

B2B marketing

Campaign execution

Demand generation

Brand awareness

Communication skills

Education

Bachelor’s degree in Marketing, Business, or related field

MBA preferable

Tools

Marketing automation tools

CRM platforms

Analytics tools

Job description

Job Description

As a Marketing Manager within the EuropeanVisa Direct MarketingTeam,you will drivedemand generation andgo-to-market execution. This role focuses onworking closely with the sales team, feeding the top of their sales funnel with opportunities generated through strategic campaigns andcompellingnarrativesthat resonate with business audiences. You will collaborate cross-functionally with sales,accountmanagementandthe global andregional marketing teams to ensure alignment and impact.

Key Responsibilities:

• Execute integrated marketing campaigns to drivedemand,awarenessand adoption of Visa Direct’s solutions.
• Monitor campaign performance andoptimizetactics based on data-driven insights.
• Content Development & Enablement:
• Partner with content and creative teams to deliver high-quality assets for campaigns and events.

Cross-Functional Collaboration:

• Work closely withsales, account management, global andregional marketers to ensure consistent messaging and execution.
• Coordinate with global teams to adapt strategies for local market needs.

Market Insights:

• Gather competitive intelligence and customer feedback to inform positioning and GTM strategies.
• Track industry trends and incorporate insights into marketing plans.

This is a hybrid position. Expectationofdays intheoffice will be confirmed by your Hiring Manager.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field, MBA preferred.
• Marketing experience, ideally in B2B or product marketing within payments or financial services.
• Strong understanding of GTM strategy, campaign execution, demand gen and brand awareness.
• Excellent communication and storytelling skills, ability to simplify complex concepts.
• Proficiency in marketing automation tools and CRM platforms, experience with analytics and reporting.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.