Marketing Manager - B2B

Michael Page (UK); Warrington; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A logistics distribution and supply chain company in Warrington is seeking a Marketing Manager - B2B to enhance their digital marketing efforts. The role involves overseeing digital channels, generating leads, and analyzing marketing performance. The ideal candidate has over 2 years of B2B marketing experience and strong communication skills. This position offers a competitive salary and a hybrid work model with 2 days a week working from home.

Benefits

Competitive starting salary

Hybrid Working - 2 days per week WFH

Qualifications

• 2-3 years of B2B marketing experience.
• Experience in a lead generation focused marketing role.
• Ability to analyse marketing campaign performance.

Responsibilities

• Oversee all digital marketing channels.
• Support and optimise PPC campaigns with technical teams.
• Monitor social media performance.

Skills

B2B marketing experience

Lead generation

Content creation

Communication skills

Tools

Salesforce

Job description

Overview

Our client is an SME logistics distribution and supply chain company based in Warrington, looking to build out their marketing function. The Head of Marketing is seeking an experienced B2B lead generation specialist to work across their digital channels. This role offers Hybrid Working - 2 days per week WFH.

Responsibilities

• Take ownership of all digital channels, including social media and websites.
• Work alongside technical digital marketing teams to support and optimise PPC campaigns.
• Run reports on marketing performance, utilising the in-house CRM system.
• Stay up to date with digital trends, best practices, and tactics, feeding insights into wider strategy.
• Track, analyse, and report on campaign success and ROI, supporting business development by generating new leads.
• Suggest and implement new approaches to increase follower growth, engagement, and reach.
• Monitor and report on social media performance using recognised industry tools.

The Successful Applicant

For the Marketing Manager - B2B role, a successful applicant will have the below experience:

• 2-3 years+ of B2B marketing experience.
• Track record of operating in a lead generation focused marketing role.
• Experience working with Salesforce is desirable, but not essential.
• Ability to create engaging content for various digital marketing channels.
• Able to analyse marketing campaign performance, and report on ROI.
• Excellent communication skills, able to engage with senior stakeholders.

What\'s on Offer

On offer for the Marketing Manager - B2B role:

• Competitive starting salary.
• Hybrid Working - 2 days per week WFH.