Marketing Manager – B2B

F.J. WILSON; Swindon; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

A prominent membership organization is seeking a results-driven Marketing Manager (B2B) to drive demand generation and engage customers. This pivotal role will involve designing integrated marketing campaigns, managing the lead pipeline, and developing account-based marketing strategies. Candidates should have extensive B2B marketing experience, strong digital marketing skills, and familiarity with analytics tools. The position offers a salary of up to £45,000 with a hybrid working model, requiring 2 days a week in the office in Swindon.

Qualifications

• Extensive B2B marketing experience is required.
• Strong understanding of digital marketing tools is essential.
• Proven track record of managing successful campaigns is needed.

Responsibilities

• Design and deliver integrated marketing campaigns.
• Manage the lead pipeline and ensure smooth handover to sales.
• Develop account-based marketing strategies.

Skills

B2B marketing experience

Digital marketing tools

Managing marketing campaigns

Media purchasing

Marketing automation tools

Analytics tools

Branding knowledge

CRM tools familiarity

Education

CIM qualification or Marketing degree

Tools

HubSpot

Salesforce Marketing Cloud

Google Analytics

Google Ads

Facebook Ads

Job description

Marketing Manager – B2B

Are you a results-driven B2B marketer with a passion for lead generation and customer engagement? If so, this opportunity could be the right next move for you.

The Role

We are seeking a Marketing Manager (B2B) to take ownership of a suite of products and deliver meaningful demand generation for our client’s sales team. This is a pivotal role in shaping the marketing strategy and driving growth across multiple products. You will work closely with the sales team to ensure a steady pipeline of high-quality leads, nurture prospects through the sales process, and activate customers for long-term engagement. Your focus will include automation, account-based marketing, customer activation, and win-back strategies.

In this role, you will design and deliver integrated marketing campaigns that generate a consistent flow of qualified leads – around 100 per month – while optimising conversion throughout the sales funnel. You will manage the lead pipeline, ensuring smooth handover to sales and a seamless customer journey. Working hand-in-hand with sales colleagues, you will develop account-based marketing strategies to acquire and grow strategic clients, while creating compelling content and campaigns across email, social, PPC, SEO, and automation platforms.

From planning and budgeting to reporting and compliance, you will ensure every campaign is impactful, data-driven, and aligned with business objectives.

Our client is a membership organisation.

Key facts:

• Full-time, permanent position
• Salary of up to £45,000 p.a.
• Hybrid working model – 2 days a week in our client’s office in Swindon
  

What You’ll Bring

• Extensive B2B marketing experience
• Strong understanding of digital marketing tools and platforms (Google Ads, Facebook Ads, SEO, email marketing, etc.)
• Proven track record of managing successful marketing campaigns
• Proven experience in media purchasing
• Experience with marketing automation tools (e.g., HubSpot, Salesforce Marketing Cloud)
• Familiarity with analytics tools (e.g., Google Analytics)
• Knowledge of branding and creative processes
• Previous experience in membership, charity or not for profit sector (ideal)
• Familiar with CRM tools, in particular Salesforce
• CIM qualification or Marketing degree preferred.

Interested?

For a confidential conversation with FJWilson Talent before applying, you can contact us on 0203 195 3600, or email us at [e-mail].

Please note, we reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.

Our privacy policy is available on our website: https://www.fjwilson.com/notices/.

The services advertised by FJWilson Talent Services are those of a recruitment business.

We encourage applications from all sections of the community. Furthermore, qualifications and/or experience identified are indicative. We will consider applications from candidates who have comparable qualifications and/or experience for role advertised.