Marketing Manager

Eastside Co® (Shopify Plus Agency); United Kingdom; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading digital consultancy is seeking a B2B Marketing Manager to strengthen its brand authority in the eCommerce sphere. This role involves developing content strategies, managing events, and driving demand generation efforts. The ideal candidate will have over 5 years of B2B marketing experience and strong skills in content creation and analytics. This is a fully remote position with a salary range of £50,000-£70,000.

Benefits

25 days holiday plus bank holidays

Company sick pay

Private health insurance

Qualifications

• 5+ years in B2B marketing, preferably in the digital agency or eCommerce space.
• Ability to craft and execute marketing strategies that drive measurable results.
• Exceptional written and verbal communication abilities.

Responsibilities

• Develop and execute a content strategy for thought leadership.
• Identify and execute PR opportunities to build brand credibility.
• Plan and execute webinars and industry events for lead generation.
• Implement targeted marketing strategies for attracting leads.
• Track and analyze key marketing metrics for strategy refinement.

Skills

B2B marketing

Content creation

Event management

Analytics

Communication skills

Tools

HubSpot

Google Analytics

LinkedIn Ads

Job description

Overview

We are a leading digital consultancy specialising in Shopify design, development, and eCommerce marketing services. We’re looking for a B2B Marketing Manager to strengthen our position as a thought leader and drive a robust pipeline of highly qualified prospects aligned with our Ideal Customer Profile (ICP).

Role Overview

As our B2B Marketing Manager, you will be the driving force behind building our brand’s authority in the eCommerce space. Through strategic content creation, event management, and data-driven campaigns, you’ll help position us as the go-to partner for scaling Shopify merchants. This role is ideal for someone who thrives in a fast-paced, collaborative environment and has a proven track record in creating fame for service-based businesses.

Responsibilities

• Content Marketing: Develop and execute a content strategy that positions us as thought leaders in the Shopify ecosystem; collaborate with cross-functional teams to produce case studies, testimonials, blog posts, and white papers; manage the content calendar across channels (social media, email, website); ensure all marketing copy meets brand standards and communicates our value propositions.
• Brand Awareness & PR: Identify and execute PR opportunities, including thought leadership articles, podcast appearances, and media placements; build relationships with key industry journalists and influencers; drive award submissions to elevate brand credibility and visibility.
• Event Management: Plan and execute webinars, workshops, and industry events to engage with prospects and clients; partner with the sales team to identify event opportunities that drive lead generation; oversee promotional campaigns for events (email marketing, social media, paid ads).
• Demand Generation: Implement targeted marketing strategies to attract highly qualified leads; oversee performance marketing efforts (LinkedIn Ads, Google Ads, and retargeting delivered by our specialist); track and report on website SEO and conversion rates to ensure a steady flow of inbound leads.
• Data & Insights: Track and analyse key marketing metrics (lead quality, campaign ROI) to refine strategies; conduct competitor analysis and market research to identify new opportunities; regularly report on campaign performance and share actionable insights with leadership; collaborate with the sales and creative teams to ensure alignment and brand consistency; work with external vendors and consultants to maximise impact.

About You

We’re looking for a proactive, results-driven marketer with:

• 5+ years in B2B marketing, preferably in the digital agency or eCommerce space.
• Ability to craft and execute marketing strategies that drive measurable results.
• A knack for creating compelling content that resonates with a B2B audience.
• Skilled in using analytics to inform decisions and optimise campaigns.
• Proven track record of organising and promoting successful events.
• Exceptional written and verbal communication abilities.
• Familiarity with marketing tools such as HubSpot, Google Analytics, and LinkedIn Ads.
• Salary band for this role is £50,000-£70,000 per annum.
• 25 days holiday, plus bank holidays, plus a week off paid over Christmas.
• Company sick pay; private health insurance; fully remote role.

Employment Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Design Services

Why Join

Join a forward-thinking team that values initiative, collaboration, and impact in the Shopify ecosystem.

To apply, stay connected for updates on new Marketing Manager roles in the United Kingdom.