Marketing Manager

Luton Borough Council; Luton; Hybrid; GBP 47,000 - 51,000; Full time

Job summary

A local government authority in Luton is looking for a Marketing Manager to enhance brand awareness and engage with the community. The ideal candidate will develop marketing campaigns, manage a team, and deliver measurable results while ensuring strategic alignment with the organization’s vision. Experience in marketing management and strong communication skills are essential. This role offers a competitive salary and flexible working options.

Benefits

25 to 32 days annual leave

Buying annual leave scheme

Generous pension scheme

Flexible working options

Unlimited access to development courses

Employee Assistance Programme

Qualifications

• Proven experience in communications or marketing management role.
• Strong skills in visual and written content.
• Excellent interpersonal and reporting abilities.
• Strong organizational skills across competing priorities.
• In-depth experience managing budgets.

Responsibilities

• Develop and implement integrated marketing campaigns.
• Deliver a data-driven marketing and partnership strategy.
• Line-manage and support team members.
• Analyse campaign performance and inform future strategy.
• Participate in events to support brand engagement.

Skills

Communications

Marketing management

Content creation

Interpersonal skills

Organizational skills

Job description

Overview

Salary: £47,181 – £50,269 a year plus £3,203 car benefit allowance

Hours per week: 37

Contract type: Permanent

Are you ready to play a key role in an organisation driving change and delivering Luton’s bold 2040 vision? Luton Rising – the Luton Council-owned company that owns London Luton Airport – is seeking a talented and forward-thinking Marketing Manager to play a pivotal role in shaping how we communicate, engage, and deliver value to our stakeholders and communities.

In this exciting role, you’ll work closely with the Head of Marketing. You’ll help boost our brand presence, connect with our communities, and ensure our business interests are always strategically supported.

This is a fantastic opportunity for an experienced marketing professional who wants to combine strategic thinking with hands-on delivery, while making a real difference to local communities.

What You Will Do

• Develop and implement integrated marketing campaigns that align with Luton Rising’s strategic objectives.
• Develop and deliver a data-driven marketing and partnership strategy, working closely with key stakeholders to increase awareness and patronage of the Luton DART.
• Line-manage and support team members, encouraging innovation and best practice.
• Analyse and report on campaign performance, using insights to inform future strategy.
• You will also be part of events, sometimes lifting gear or attending evening/weekend activation days, to help bring the brand to life.

About You

What We are Looking For

• Proven experience in communications or marketing management role, ideally within a complex stakeholder environment.
• Strong skills in compelling visual and written content, campaign scheduling, and brand consistency.
• Excellent interpersonal, communication, and reporting abilities—comfortable interacting with stakeholders at all levels.
• Strong organisational skills with the ability to work independently across competing priorities.
• In depth experience managing budgets and delivering measurable results.

About Us

Our ambitious Luton 2040 Vision – that no-one in Luton will have to live in poverty – is at the heart of everything we do. We recognise that our people are remarkable, talented, committed and passionate about serving our residents.

The people of Luton depend heavily on this council – and that means our workforce! Are you ready to realise the remarkable and help us deliver our vision?

We welcome applications from all sections of the community and are committed to developing a workforce that reflects the diversity of our borough.

Application Process

On occasions, we may close a vacancy early due to a very high number of applications being received.

Benefits

• From 25 to 32 days’ annual leave: linked to length of service and grade
• Buying annual leave scheme: buy up to 20 days additional annual leave
• Career Pathways: step up in your career or move into a specialist area
• Pension scheme: with generous employer contributions of up to 20.2 per cent (at July 2023) and 3x salary death in service grant
• Generous relocation package: up to £8,000 (subject to eligibility)
• Employee Assistance Programme: a free, 24/7 confidential counselling and wellbeing support service available to all employees, their partner or spouse and dependent children over 16 still living at home
• Work/life balance: flexible working options including working from home where possible. We welcome requests for flexible working arrangements including part-time hours and alternative working patterns
• Training and support: unlimited access to development courses, mentoring and support and clear career pathways
• Staff offers: includes discounts on your MOT, gym and fitness, restaurants and salons
• Arriva Travel Club: great value savings on local bus travel

How To Apply

We understand that job applications take time and effort, but a high-quality application shows that you are professional with a good attention to detail. The recruiting manager may receive a number of applications for each job advertised so you want yours to stand out!

Our ‘How to apply' page has more tips to help with your application: How to apply