Marketing Manager

Saga; London; Hybrid; GBP 45,000 - 50,000; Full time

Job summary

A leading insurance provider in the UK seeks a Marketing Manager to lead marketing activities for new product launches. This role requires strong analytical and leadership skills, with a focus on delivering integrated marketing campaigns across various channels. Ideal candidates will thrive in team-oriented environments and possess experience in the insurance sector or regulated industries.

Benefits

25 days holiday + bank holidays

Pension scheme matched up to 10%

Company performance-related annual bonus - Up to 5%

Wellbeing programme

Access to Saga Academy

Qualifications

• Experience in leading product launches.
• Experience in integrated campaigns across multiple digital channels.
• Proficiency in data interpretation and reporting.

Responsibilities

• Develop and execute marketing strategies for new product launches.
• Align messaging and timelines with product partners.
• Oversee all marketing channels for impactful campaigns.

Skills

Strong analytical skills

Strong leadership

Excellent communication

Project management

Stakeholder management

Job description

Job Introduction

Marketing Manager

£45,000 - £50,000 per annum dependent on experience

Permanent

Hybrid – monthly visits to London and Folkestone

At Saga, we exist to provide products and services designed to inspire confidence and deliver real value for our customers. It’s an exciting time to join our insurance business unit, and to support our growth we are looking for a passionate Marketing Manager to lead marketing activity for new product launches.

This is more than a marketing role, it’s your chance to own the launch and growth of brand-new insurance products, delivering campaigns that not only capture attention but also make a measurable impact on our business.

As the marketing lead within our product launches, you’ll bring together insight, creativity, and commercial focus. Working at the heart of a collaborative team including Product, IT, Technical, Digital, and Customer Experience, you’ll guide go-to-market strategies from the very first spark of an idea through to successful delivery and beyond.

We work in a hybrid way at Saga both at home and in the office. When you do come into the office, it’ll be with a real purpose in mind. Our marketing teams come together Monthly in either London or Folkestone, to collaborate and share success as a function.

Role Responsibility

As our new Marketing Manager you will develop and execute marketing strategies for new insurance product launches across multiple segments.

Your responsibilities, will include:

• Working closely with both Saga and the product partner to align messaging, positioning, and timelines
• Create go to market plans that integrate brand, performance, CRM, and partner marketing efforts
• Oversee all marketing channels (digital, social, email & paid media) to deliver consistent and impactful campaigns
• Set and monitor KPIs, ensuring continuous optimisation for maximum ROI
• Manage marketing database growth and engagement strategies to support lead generation
• Partner with external agencies, media partners, and distribution networks to maximise reach and impact
• Work cross-functionally with internal teams to ensure cohesive brand experience and operational readiness for product rollouts
• Act as the marketing subject matter expert for assigned products, providing insights to leadership on market trends and performance
• Track, measure, and report campaign performance against commercial objectives
• Use data insights to refine strategies, improve quote delivery, and enhance customer engagement

The Ideal Candidate

You’ll be an experienced commercial marketer with experience in leading product launches. You will thrive off delivering integrated campaigns across multiple digital channels.

Whilst experience working withing the Insurance sector would be of advantage; we would be open to considering candidates from any regulated industry.

Other experience required includes:

• Strong analytical skills, with proficiency in data interpretation and reporting.
• Strong leadership and project management skills
• Organised and strategic thinker
• Excellent communicator and stakeholder management skills (internal and external)
• Stakeholder management
• Ability to work under pressure and deadlines
• Multi-tasking and prioritisation
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Knowledge of industry trends and best practices in technology vendors and strategic partnerships

Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special

Package Description

At Saga we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that's why we have put together an amazing benefits package for all colleagues.

BENEFITS AVAILABLE TO ALL COLLEAGUES:

• 25 days holiday + bank holidays
• Option to purchase additional leave - 5 extra days
• Pension scheme matched up to 10%
• Company performance related annual bonus - Up to 5%
• Life assurance policy on joining us, 4 x salary
• Wellbeing programme
• Colleague discounts including family discounts on cruises, holidays and insurance
• Range of reductions and offers from leading retailers, travel groups and entertainment companies
• Enhanced maternity and paternity leave
• Grandparents leave
• Income protection
• Access to Saga Academy, our bespoke learning platform

About the Company

Over the past 70years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. We’re one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high-quality products and exceptional standards of service. Our product portfolio includes cruises, holidays, insurance, personal finance products andour Saga Magazine.

We aim to be the most-trusted brand for older people in the UK. Our focus on delivering exceptional products and service empowers our colleagues to create moments that are personal and special for our customers and for each other. Our values underpin our approach and help guide us to deliver our purpose.

We’re committed to making sure that colleagues can be their best, be themselves and make a difference – more than anywhere else. We do this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and be treated with dignityand respect in an environment that is free from discrimination and harassment.

Thanks to our people, Saga has been ranked 6th in the UK’s Best Employers 2025 by the Financial Times and Statista. This recognition, based on the voices of 20,000 employees across the UK, is a testament to the great culture we’ve built together. This award belongs to all our colleagues who collectively make Saga a fantastic place to work.

We are champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams we have in place. We’re also a committed Disability Confident employer and ensure that our recruitment process is inclusive and accessible.

Your application will have fair consideration, and you’ll receive personal communication throughout your applicant journey when you apply to join Saga.

For more information on our DEI policies, colleague stories and other opportunities across the business, please visit Jobs and careers with Saga

Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.

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Saga Group