Marketing Manager

Propel London; Greater London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A dynamic B2B SaaS company in Greater London is looking for its first Marketing hire to lead product marketing efforts. The ideal candidate will have at least 2 years of experience as a Marketing Manager in a fast-growth technology company. Responsibilities include managing content marketing, lifecycle marketing, brand messaging, and performance reporting. This is a crucial role for the company’s growth, requiring passion and expertise in crafting value propositions that resonate with target audiences.

Qualifications

• Minimum of 2 years experience as a Marketing Manager in a fast-growth B2B SaaS technology company.
• Experience in GTM plans and driving them forward for effective product launches.
• Ability to craft targeted value propositions that resonate with target audiences.

Responsibilities

• Manage content marketing strategies including webinars and partnerships.
• Create a lifecycle marketing strategy to enhance customer experience.
• Collaborate with PR and design teams for effective brand messaging.
• Work with Commercial Director on performance reporting for department success.

Skills

Content marketing

Lifecycle marketing

Brand marketing

Performance reporting

Job description

Job Description

I\'m working with an ambitious B2B SaaS business that are seeking their first Marketing hire to join the team. The business which have raised in excess of £ to date and are fortunate to be backed by some of the most prominent investors in Europe. It\'s a key role for the business as they see Product Marketing as a key pillar for their growth.

The role will suit someone with proven experience in B2B Marketing, who is confident in their ability to be the first on the ground!

Day to Day

• Content marketing - everything from unique, engaging webinars and content partnerships with other SaaS companies, to opinion pieces and industry data insights.
• Lifecycle marketing - crafting a delightful customer experience to ensure customers love working with them.
• Brand marketing - liaising with PR and graphic design teams to help land core messaging in publications that matter to the target customer.
• Performance reporting - work with the Commercial Director to create a transparent and detailed reporting structure to gauge success for this department and the rest of the team.

Your Experience

• Minimum of 2 years experience as a Marketing Manager in a fast-growth B2B SaaS technology company

Proven experience within a successful startup!!

• Experience in GTM plans and driving them forward for effective product launches, with a solid understanding of the process and stages needed
• Ability to craft targeted value propositions that resonate with target audiences
• Proven experience in providing tools, knowledge and materials to the Sales team in order to communicate the product value to the target audience

Experience in content marketing

If this sounds exciting - and it should! - and you think you have the right experience then please apply!