Marketing Manager

TipTopJob; Eastleigh; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading EdTech SaaS company in the UK seeks a commercially-minded marketer to drive brand growth and launch a new proposition. The role involves leading marketing strategies, demand generation, and campaign execution, focusing on AI integration for smarter marketing. Candidates should have over 3 years in B2B SaaS marketing with a strong track record in results delivery.

Benefits

Flexible working arrangements

Competitive salary

Qualifications

• 3+ years in B2B SaaS marketing.
• Proven marketing results and ROI delivery.
• Experience in designing and managing marketing tech stacks.

Responsibilities

• Define marketing strategy aligned with business goals.
• Lead go-to-market strategies across client segments.
• Coordinate integrated campaigns across multiple channels.

Skills

B2B SaaS experience

Strong communication skills

Marketing automation proficiency

Stakeholder management

Knowledge of AI-powered tools

Full-funnel marketing

Tools

Marketing automation platforms

Analytics tools

Job description

Salary dependent on skills and experience. Office-based 2 days per week in Eastleigh (SO50), must live within a commutable distance.

Full-time position.

About Us

Tucasi is a leading EdTech SaaS company helping schools, trusts, and caterers streamline payments and parent communication. Our mission is simple: make it easy for children to enjoy school meals, trips, and activities while helping schools run efficiently and keeping parents informed.

Last year, we supported 2,000+ schools across England, processing 49m meals, enabling 67,000 trips, and handling 8m+ transactions through our platform.

The Opportunity

We are looking for a commercially-minded marketer to grow our brand and launch a new proposition. You will lead go-to-market strategy, demand generation, and campaign execution - covering the full funnel from awareness to revenue.

A key focus is AI: building and testing a modern marketing tech stack to drive smarter, more scalable campaigns.

You will work closely with Sales, Product, and Leadership, owning marketing strategy, budget, and delivery.

If you are after a high-impact role where your work shapes the future of a SaaS business, we would love to hear from you.

Key Responsibilities

• Define marketing strategy aligned to business goals
• Act as the voice of the customer to shape product, pricing, and positioning
• Lead go-to-market across client segments
• Represent marketing performance, challenges, and trends to leadership

Product Marketing

• Own product messaging across the customer journey
• Conduct research to understand buyer needs and pain points
• Translate features into compelling benefits for key personas
• Deliver go-to-market plans for new launches

Commercial Impact

• Partner with Sales to manage the revenue funnel
• Run account-based marketing (ABM) for enterprise and mid-market
• Own pipeline targets and track CAC, ROI, LTV, and conversions

Demand Generation

• Lead integrated campaigns across email, SEO, content, social, and events
• Drive lead generation and nurture prospects with automation
• Support Sales with ABM, enablement content, and pipeline acceleration

Technology and AI

• Build an AI-enabled marketing tech stack for scale and efficiency
• Implement tools for automation, personalization, and analytics
• Champion data-driven segmentation, attribution, and customer experiences
• Explore emerging AI capabilities to maintain a competitive edge

Metrics and Reporting

• Report on KPIs weekly, monthly, and quarterly (e.g., MQLs, pipeline, CAC, ROI)
• Monitor and improve funnel conversion rates
• Present insights and recommendations to leadership
• Test and optimize messaging, creative, and CTAs

Experience

• 3+ years in B2B SaaS
• Proven track record of delivering marketing results and ROI
• Experience designing and managing a marketing tech stack
• Knowledge of AI-powered tools for automation, analytics, and content
• Strong grasp of full-funnel marketing and demand generation
• Experience in ABM and product-led growth
• Excellent communication and stakeholder management skills
• Proficiency with marketing automation platforms

Interested? If you possess the relevant skills and experience, apply by return.

INDHS