Marketing Manager

Travel Trade Recruitment; City Of London; On-site; GBP 41,000 - 49,000; Part time

Job summary

A leading travel association is seeking an experienced Digital Marketing Manager for a part-time role (30 hours/week) on a maternity cover contract. The successful candidate will develop the digital marketing strategy and manage a small team to enhance engagement. This hybrid position offers a competitive salary of £45,000 pro rata and an excellent benefits package including a pension scheme and private healthcare.

Benefits

Generous pension scheme

25 days annual leave plus Celebration Day

BUPA Private Medical Healthcare

Employee assistance programme

Qualifications

• Previous experience within a Digital Marketing Manager role.
• Experience in leading a small team.
• Ability to analyze social media and website content.

Responsibilities

• Develop and lead the digital marketing strategy.
• Manage marketing campaigns from strategy to reporting.
• Drive awareness and engagement through all channels.

Skills

Digital Marketing Leadership

Social Media Strategy

Campaign Management

Data Analysis

Team Management

Tools

Google Analytics

Job description

Are you an experienced Digital Marketing Manager? Background in Campaign / Strategic Management across website and social media platforms?

We have an extremely exciting opportunity for an experienced Marketing Manager to join a very well known Travel Association, on an initial Maternity Cover 12 months contract (this role will also be working 4 days per week).

This role plays a pivotal role within the company's Communications team, formulating the digital strategy and communications in line with the company brand.

The role will develop and lead the digital marketing strategy to grow awareness and engagement amongst members and consumers and deliver associated campaigns and projects from strategy and planning, to delivery and reporting. The role will manage the Senior Content Executive and Marketing Executive, providing coaching and leadership to ensure that projects are delivered on time and to a high standard.

The role:

• Develop and evolve a digital marketing strategy for the company with a core focus on social media channels, working with the PR and brand team, as well as the wider organisation.
• Manage marketing campaigns - from strategy and planning to delivery and reporting, ensuring brand integrity.
• Work with colleagues at all levels across the business on shared projects.
• Drive awareness and engagement amongst members and consumers through all channels.
• Carry out regular analysis and monitoring of social media channels in order to make recommendations of how to evolve the social media strategy.
• Keep up to date with the latest tools and reporting on digital marketing activity for campaigns, brand engagement and sentiment
• Manage internal digital marketing training.
• Manage the social calendar across all channels to ensure content is consistent and the frequency of posting is in line with our overall social media strategy.
• Alongside the Customer Information Team, monitor the companies Trustpilot account and drive initiatives to improve our Trustpilot score, including regularly reporting back progress to the senior leadership team.
• Support senior colleagues with budget reporting and monitoring expenditure.
• Be responsible for putting together the bi-monthly Board report and quarterly SLT report on communications activity.
• Manage the Senior Content Executive and the Marketing Executive, including EveryTouch review sessions and regular 1-1s.

The person:

• Previous experience within a Digital Marketing Manager post
• Experienced in leading / guiding a small team
• The ability to tailor messaging to relevant audiences and channels
• Experience of managing a social media marketing plan in support of business goals
• Proven experience of offline and online marketing and advertising
• Capability to research and keep on top of latest trends and content opportunities
• Excellent knowledge of/experience in using tools to analyse social media and website content, including Google Analytics
• Excellent experience of contributing to social media development
• Ability to adapt style to B2B, B2C audiences
• Experience of taking insights from data and preparing high quality reports for internal or external presentation

The package:

• This is a part time role (30 hours per week), on an initial 12 month maternity contract
• Salary - circa £45,000 (pro rata), dependant on experienced
• Hybrid / Flexible working (office location near London Bridge)
• A generous pension scheme with the company contributing up to 12% of your salary
• 25 days annual leave with a bonus 'Celebration Day' leave for your birthday plus bank holidays
• BUPA Private Medical Healthcare
• BHSF Cash Back Plan benefit to help you towards the cost of your healthcare needs
• Rent Start scheme to assist employees with the affordability of rental deposits
• A free of charge employee assistance programme to support you and your family with practical advice and information

Interested?

Please click 'APPLY' or contact [e-mail]