Marketing Manager

Reed; Chester; Hybrid; GBP 35,000; Full time

Job summary

A leading marketing firm in Chester is seeking a Marketing Manager to develop and deliver a cohesive marketing strategy. The successful candidate will oversee both digital and in-store branding, lead content strategies, and manage email marketing across customer lifecycles. Key skills include proven experience in B2C/E-commerce, knowledge of Shopify, and a strong focus on performance metrics. This is a hybrid role offering competitive salary and growth opportunities.

Qualifications

• Proven experience as a Marketing Manager or Digital Marketing Manager in B2C/E-commerce environment.
• Some understanding of digital marketing strategy and execution.
• Experience with Shopify or similar platforms.

Responsibilities

• Define and deliver a cohesive marketing strategy for digital, retail, and partnerships.
• Lead the content strategy positioning the brand as a content-led destination.
• Own email marketing and automation through the customer lifecycle.
• Plan and oversee campaigns for digital, retail, and content.
• Define and manage a consistent social content strategy.

Skills

Proven experience as a Marketing Manager or Digital Marketing Manager in B2C/E-commerce

Understanding of digital marketing strategy

Experience with Shopify

Campaign management

Confident with data and performance metrics

Experience managing freelancers and agencies

Strong eye for brand and content quality

Proactive and organized

Knowledge of retail and consumer brands

Tools

Shopify

Job description

Marketing Manager

📍 Chester (Hybrid – Salary £35k – Permanent)

The Opportunity

Working closely with our Head of Digital, you’ll lead the development and delivery of a joined‑up, 360° marketing strategy across the business. This is a broad, hands‑on role for someone who enjoys balancing brand, creativity, and commercial performance — and turning ambition into consistent execution.

This is not a purely digital role. While digital remains central, you’ll also influence how the brand comes to life in-store, through content, partnerships, events, print, and influencer activity — ensuring a consistent, premium experience wherever customers interact with us.

You’ll collaborate with internal stakeholders and an established network of freelancers, creators, agencies, and partners, with real autonomy to make decisions and deliver visible impact.

Responsibilities:

Marketing Strategy & Brand

• Define and deliver a cohesive marketing strategy across digital, retail, and partnerships
• Help elevate and reposition the brand to attract customers and brand partners
• Develop and embed brand guidelines, tone of voice, and creative standards
• Create pitch decks and structured launch plans for new brands and collections

Content, Creative & Site Experience

• Lead the content strategy, positioning the brand as a content‑led destination
• Build and manage an always‑on content roadmap across site, email, SEO, blog, social, and in‑store
• Brief and manage designers, photographers, videographers, and freelancers
• Oversee homepage and category merchandising on Shopify
• Improve UX, storytelling, and conversion through continual content‑led optimisation

Email, Automation & Customer Lifecycle

• Own email marketing and automation across the full customer lifecycle
• Build and optimise key flows (welcome, abandoned cart/browse, post‑purchase, re‑engagement)
• Improve segmentation, timing, and messaging to support performance and long‑term brand value

Campaigns, Growth & Commercial Support

• Plan and oversee campaigns across digital, retail, and content
• Support product launches, seasonal campaigns, and brand storytelling initiatives
• Work with performance partners on paid media (without being purely ad‑led)
• Use insight and data to inform promotions, pricing, and merchandising priorities

Social Media & Community

• Define and manage a consistent social content strategy across TikTok, Meta, and YouTube
• Build relevance within the brands communities
• Work with creators, influencers, freelancers, and partners to scale high‑quality content

Ownership & Reporting

• Act as the central point of ownership across marketing initiatives
• Manage agencies, affiliates, and external partners
• Track performance, convert data into insight, and make clear recommendations

Skills Required:

• Proven experience as a Marketing Manager or Digital Marketing Manager in B2C/E‑commerce environment
• Some understanding of digital marketing strategy and execution
• Experience with Shopify or similar platforms
• Experience of campaign management, some brand marketing
• Confidence using data, performance metrics, and commercial KPIs
• Experience managing freelancers, agencies, or partners
• Strong eye for brand, creative, and content quality
• Proactive, organised, and comfortable taking ownership
• Knowledge of retail, consumer brands or lifestyle sectors would be desirable