Marketing Manager

SLG Brands; Cheltenham; On-site; GBP 45,000 - 55,000; Full time

Job summary

A leading consumer goods company is seeking a Marketing Manager based in Cheltenham. This role involves developing and executing comprehensive marketing strategies and managing the brand's marketing budget. You will collaborate with cross-functional teams, oversee influencer relations, and ensure that marketing campaigns align with business goals. Ideal candidates will have significant experience in marketing within the beauty, fashion, or lifestyle sectors and possess strong project management and communication skills.

Qualifications

• Proven track record of successful marketing campaigns in beauty, fashion, or lifestyle.
• Experience managing brand events is crucial.
• Strong skills in project management and stakeholder engagement.

Responsibilities

• Develop marketing strategies and campaigns achieving brand objectives.
• Execute joint business planning activities with key retail partners.
• Manage the brand marketing budget effectively.

Skills

Strategic and creative thinking

Excellent communication

Project and event management

Ability to manage multiple priorities

Social media proficiency

Tools

Microsoft Office

Social media platforms

Job description

Job Description: Marketing Manager

Hours: Full Time

Permanent/Fixed Term: Permanent

Location: Cheltenham

Key Objectives

As the day-to-day lead for Colab, you will be at the forefront of our brand's exciting journey with your innovative ideas and strategic thinking key to our ongoing success, you will be the driving force behind our integrated marketing plan.

You will act as the brand guardian for all marketing communications, ensuring alignment across local and international markets.

You will collaborate closely with teams across Sales, Brand, Finance, and the in-house Design team to ensure cross-functional alignment.

Key Responsibilities

• Develop Marketing Strategy: Create marketing strategies and campaigns that achieve brand objectives and sales plans.
• Go-to-Market Activation: Execute the plan with excellence, pace & agility within the key marketplaces, aligned with brand targets and budgets. To include but not limited to brand partnerships, sponsorships, reviews, activations, events and media
• Joint Business Planning: Execute joint business planning activities with strategic retail partners, distributors, and account managers.
• NPD Launch Plans: Work with the Brand and Category manager to deliver NPD launch plans, ensuring markets are fully prepared.
• Agency Relationships: Brief and manage external marketing agencies including PR.
• Market Performance Analysis: Regularly report and analyse market performance against the marketing scorecard, including competitor analysis.
• Budget Management: Manage the brand marketing budget.
• Influencer Relations: Help to source and manage campaign brand influencers/ambassadors with the social team, handling relations directly and via agencies.
• Campaign Management: Plan and execute the paid media spend on Colab, working with the social media team on the organic content calendar
• Brand Guardianship: Ensure the brand appears best in class across all communication touchpoints.
• Marketing Toolkits: Oversee the development of marketing toolkits and manage the SLG Brands design studio to deliver agreed plans.
• Stakeholder Engagement: Collaborate with the sales and brand teams in the preparation and delivery of retailer presentations, including travel to both local and international retailers as necessary.
• Design Studio: Manage the SLG Brands design studio to deliver assets for agreed campaigns

Qualifications & Experience Requirements

• Proven track record of delivering successful marketing campaigns in beauty, fashion, or lifestyle industries
• Experience of managing brand events
• Strong strategic and creative skill, with the ability to lead ideation through to execution.
• Excellent communication and stakeholder engagement skills.
• Skilled in presenting in front of retail buyers
• Highly organised with the ability to juggle multiple priorities.
• Resilient and agile with the ability to react quickly to trends and cultural moments
• Excellent project and event management skills; proficient in Microsoft Office (Outlook, Word, Excel, PowerPoint); conversant in social media platforms (TikTok, Instagram, YouTube).
• Willing to travel internationally (potentially multiple trips abroad)

Key Competency Requirements

• Strategic Leadership: Demonstrates a balance of innovative thinking and data-informed decision-making to build highly engaging, marketing plans.
• Exceptional Communication: Articulates strategies and ideas clearly and persuasively, building trust with internal teams, external collaborators, and leadership stakeholders.
• Results-Oriented Execution: Sets clear KPIs and continuously monitors performance, adjusting tactics to improve ROI and long-term channel health.
• Collaborative Agility: Thrives in a cross-functional environment, aligning marketing plans with broader business goals while empowering others to contribute creatively.
• Organisational Excellence: Maintains structure in a fast-paced environment, ensuring consistency, clarity, and executional rigour across all activities