Marketing Leader, EMEA North Cluster

Specialized; Mole Valley; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading global company is seeking an EMEA North Cluster Marketing Leader to drive marketing initiatives and ensure alignment with regional strategies. You'll manage a team of Country Marketing Coordinators, develop marketing campaigns, and utilize insights to drive performance. Ideal candidates are dynamic marketing professionals with strong strategic and analytical skills, excited to work collaboratively across multiple markets. This full-time role offers a comprehensive benefits package and opportunities for growth.

Benefits

Competitive bike loan & purchase policy

Company pension contribution

Annual Salary and Merit reviews

Enhanced family-friendly leave

Health Cash Plan

Volunteer Day Programme

Qualifications

• Proven experience in a marketing leadership role within a regional or cluster structure.
• Ability to influence and collaborate across multiple levels of the organization.
• Experience managing and developing a team of marketing professionals.

Responsibilities

• Drive all marketing activities within the cluster.
• Lead the implementation of regional marketing campaigns.
• Manage and mentor Country Marketing Coordinators.
• Gather and communicate market intelligence.

Skills

Strategic thinking

Communication skills

Analytical skills

Team management

Education

Bachelor's degree in Marketing or Business

Master’s degree (preferred)

Job description

Marketing Leader EMEA North Cluster

The North Cluster Marketing Leader plays a pivotal role within our marketing organisation acting as the primary liaison between the regional marketing team and country-level marketing. This role is your responsibility for driving all marketing initiatives within the cluster, ensuring alignment with regional strategies and helping create regional campaigns and direction to meet the unique needs of each market within the cluster.

This role is ideal for a dynamic marketing professional who thrives in a collaborative environment and is passionate about driving marketing success across multiple markets.

In this role you will be reporting to the North Cluster Leader with a dotted line to the EMEA Marketing Leader and work closely together with the other EMEA Cluster Marketing Leads. The Country Marketing Coordinators within the North Cluster will report directly to you.

KEY RESPONSIBILITIES

Strategic Leadership

• Serve as the driving force for all marketing activities within the cluster.
• Collaborate with the Regional Marketing team to develop a 12‑month marketing calendar that supports the cluster’s needs.
• Provide upstream feedback on campaign performance, market trends and consumer insights to the regional team.

Campaign Development and Execution

• Lead the implementation of regional marketing campaigns within the cluster.
• Coordinate the creation of marketing assets and collateral needed within the cluster with the regional design team.
• Ensure consistency and alignment of messaging and branding across all cluster markets.

Team Management

• Manage and mentor Country Marketing Coordinators fostering a collaborative and high‑performance culture.
• Ensure that country marketing teams are equipped with the resources and guidance needed to execute local campaigns effectively.

Market Insights and Feedback

• Act as the key point of contact for gathering and communicating market intelligence including customer feedback and competitive analysis to the regional marketing team.
• Identify and communicate important themes, trends and opportunities within the cluster to inform regional strategies.

Operational Efficiency

• Work with each Market Leader within the cluster and your direct reports of Country Marketing Coordinators to set annual local marketing budgets.
• Seek annual budget approval from the Cluster FP&A Leader.
• Ensure that all marketing activities within the cluster are executed on time and within budget.
• Monitor and report on the effectiveness of marketing campaigns and initiatives using data to drive continuous improvement.

WHAT YOULL NEED TO WIN

• Bachelor's degree in Marketing, Business or a related field (Master’s preferred).
• Proven experience in a marketing leadership role preferably within a regional or cluster structure.
• Strong strategic thinking and planning skills with the ability to translate regional strategies into effective local actions.
• Excellent communication and interpersonal skills with the ability to influence and collaborate across multiple levels of the organization.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Experience managing and developing a team of marketing professionals.

WHAT YOULL GET IN RETURN

We truly value the passion and dedication our team brings to Specialized and offer a generous and well‑rounded benefits package designed to support your wellbeing, growth and lifestyle:

• Competitive bike loan & purchase policy – ride the best with support from us.
• Competitive equipment & apparel purchase policy – gear up with confidence!
• Company pension contribution – non‑contributory.
• Annual Salary and Merit reviews – based on company and personal performance.
• Annual Merit.
• Enhanced annual leave and long service policy.
• Enhanced family‑friendly leave.
• Employee Assistance Program.
• Hybrid working policy.
• Volunteer Day Programme.
• Death in Service Benefit.
• Health Cash Plan.
• Events throughout the year.
• …and more.

About Specialized

First and foremost we are riders. We share the core belief that bikes help make the world a better place. From product development and operations to finance and marketing – every role at Specialized contributes to a culture of sustainable global growth and innovation. Around the world we work to recruit candidates who are passionate and curious with the belief that everyone has the potential to be a leader.

Key Skills: Business Development, Company Policies, Customer Service, Financial Performance, Revenue Growth, Oversight, Regional Sales, Account Management, Project Management, Product Line, Ensure Compliance, Human Resources, Procedures, Sales Goals, Direct Reports.

Employment Type: Full‑Time

Experience: years

Vacancy: 1