Marketing Lead (Travel)

Saga Travel; Sandgate; Hybrid; GBP 32,000 - 39,000; Full time

Job summary

A leading travel and leisure company in the UK is seeking a Marketing Lead to develop cross-channel marketing campaigns. The ideal candidate has a strong background in marketing within a consumer-facing organization and is equipped with project management skills. This permanent role is based in Folkestone and offers a competitive salary along with an attractive benefits package, including 25 days of holiday and a pension scheme. Candidates should possess a marketing qualification and a self-starter mindset.

Benefits

25 days holiday + bank holidays

Option to purchase additional leave - 5 extra days

Pension scheme matched up to 10%

Company performance-related annual bonus - Up to 5%

Life assurance policy on joining us, 4 x salary

Wellbeing programme

Colleague discounts

Enhanced maternity and paternity leave

Grandparents leave

Income protection

Access to Saga Academy

Qualifications

• Experienced marketer with multi-channel experience.
• Background in a large consumer-facing organisation.
• Travel industry experience is an advantage.

Responsibilities

• Develop campaign activity across the annual marketing plan.
• Orchestrate cross-channel marketing campaigns.
• Lead coordination of stakeholders in marketing.

Skills

Project management

Strong communication skills

Omni-channel planning

Data-driven decision making

Education

Marketing qualification

Job description

Marketing Lead (Travel)

32,000 - £38,500 per annum dependent on experience

Permanent

Folkestone Hybrid

As part of the Travel Marketing team this role will support the Marketing Manager for Titan Travel, and the wider Travel marketing team deliver the Marketing Communications plan effectively across multiple channels to meet the businesses demand and sales targets.

You will support Titan, and Sagas wider Travel Business by orchestrating the planning and delivery of cross-channel marketing campaigns in line with the business targets. Youll drive continued improvement in ways of working and optimisation of marketing collateral and messaging to align with marketing strategies.

This role would suit an experienced marketer, offering the opportunity to join a high-performing and experienced marketing team.

Titan Travel is a brand owned and operated by Saga Travel Group (UK) Limited, effectively making them sister brands. Saga acquired Titan Travel in 2009, and while they are now part of the same group, Titan Travel continues to operate as a separate, though integrated, entity within the Saga Travel business.

This role requires you to be working from our Folkestone office a minimum of 3 times a week. We have designated office space for colleagues in our Travel business, allowing us to collaborate and share success as a function.

Package Description

At Saga we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that's why we have put together an amazing benefits package for all colleagues.

Benefits

• 25 days holiday + bank holidays
• Option to purchase additional leave - 5 extra days
• Pension scheme matched up to 10%
• Company performance related annual bonus - Up to 5%
• Life assurance policy on joining us, 4 x salary
• Wellbeing programme
• Colleague discounts including family discounts on cruises, holidays and insurance
• Range of reductions and offers from leading retailers, travel groups and entertainment companies
• Enhanced maternity and paternity leave
• Grandparents leave
• Income protection
• Access to Saga Academy, our bespoke learning platform

Main Responsibilities

As our new Marketing Lead you will be responsible for developing campaign activity across the annual plan, ensuring messaging and creative highlights our key brand differentiators to customers against our competitors.

Your responsibilities, will include :

• Working with the Titan Marketing Manager and Head of Travel Marketing in the development of the annual marketing plan for Titan Touring.
• Facilitating and orchestrating the successful application of the Campaign Delivery Process to plan, shape, create and deliver best in class marketing communications cross-channel in an organised, timely and effective manner.
• Leading the coordination of relevant stakeholders across Marketing, CRM, Digital & Trade teams, including running marketing planning and delivery meetings to provide ongoing clarity on roles, actions, timelines and dependencies.
• Working with the wider marketing team to plan and execute a fit for purpose content strategy through all channels to inspire, entertain, educate and convince key target cohorts to choose Titan.
• Proactively collaborating with CRM, Digital & Trade teams to design and create seamless customer journeys and content throughout campaigns to ensure customers have the best experience.
• Supporting the CRM and Digital teams with continued and extended Test & Learn application across all activity, adopting best practice.
• Working with the CRM, Digital and external Media teams to ensure all activity is tracked, reported on and collated into a single view of the Campaign results, to monitor efficiency and effectiveness.
• Campaign briefing and creative sign off including main campaigns x4 times a year.
• Working alongside the CRM team on email creative and proposition, to ensure consistency and brand alignment.
• Work with the insight team to test creative and messaging to different customer cohorts to keep communications fresh and relevant.
• Explore new partnership opportunities and help to manage the agency relationships, sharing content across all channels and managing the promotional plan
• Represent and promote the company at internal and external meetings, conferences, exhibitions, and trade shows as required.

The Ideal Candidate

Youll be an experienced marketer with multi-channel experience including a marketing qualification.

It is essential you have experience in a large consumer facing organisation and having worked within the travel industry would be advantageous.

Experience required includes :

• Project management and strong communication skills with the ability to bring teams together to meet goals
• Used to working as a team and building solid working relationships across the marketing team and with external agencies / partners
• Self-starter mindset, with the ability to create solutions rather than wait for a brief.
• Experience in omni-channel planning and delivery to deadlines
• Knowledge of the industrys latest trends with proven experience in applying insights to improve business performance.

Strong commercial awareness

• Strong growth and performance mentality, innovating and exploring new opportunities beyond the default approach
• Proven ability to plan and deliver strategic revenue-generating marketing projects across both offline and online channels
• Naturally curious and enjoys working with data and insight to inform decisions and shape activity

Saga Values :

Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special

About The Company

Over the past 70years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. Were one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high-quality products and exceptional standards of service. Our product portfolio includes cruises, holidays, insurance, personal finance products andour Saga Magazine.

We aim to be the most-trusted brand for older people in the UK. Our focus on delivering exceptional products and service empowers our colleagues to create moments that are personal and special for our customers and for each other. Our values underpin our approach and help guide us to deliver our purpose.

Were committed to making sure that colleagues can be their best, be themselves and make a difference more than anywhere else. We do this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and be treated with dignityand respect in an environment that is free from discrimination and harassment.

Thanks to our people, Saga has been ranked 6th in the UKs Best Employers 2025 by the Financial Times and Statista. This recognition, based on the voices of 20,000 employees across the UK, is a testament to the great culture weve built together. This award belongs to all our colleagues who collectively make Saga a fantastic place to work.

We are champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams we have in place. Were also a committed Disability Confident employer and ensure that our recruitment process is inclusive and accessible.

Your application will have fair consideration, and youll receive personal communication throughout your applicant journey when you apply to join Saga.

For more information on our DEI policies, colleague stories and other opportunities across the business, please visit Jobs and careers with Saga

Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.