Marketing Lead: Growth, Campaigns & Events

Somerset County Cricket Club; Taunton; On-site; GBP 100,000 - 125,000; Full time

Job summary

A distinguished sports organization is seeking an innovative and passionate Marketing Lead to join their commercial team. The successful candidate will focus on driving revenue growth through events and marketing campaigns at the Cooper Associates County Ground. Responsibilities include managing audience engagement, overseeing marketing strategies, and producing targeted campaigns to enhance ticketing and membership. Candidates should have a strong background in marketing, event management, and analytics. This role offers a competitive salary and various employee benefits.

Benefits

Competitive salary

Health benefits

Employee assistance programme

Professional development support

Free parking

Qualifications

• Proven experience in marketing, communications, or brand management.
• Strong track record of delivering integrated campaigns across various channels.
• Experience in event marketing and management.

Responsibilities

• Lead audience acquisition and retention efforts through campaigns.
• Manage relationship and events marketing effectively.
• Develop multi-channel strategies to attract prospects.

Skills

Marketing strategy development

Audience engagement

Event marketing management

Data marketing and analytics

Communication skills

Influencer partnership management

Campaign performance analysis

Education

Marketing qualification (CIM, degree or equivalent)

Tools

CRM systems

Marketing automation tools

Job description

A distinguished sports organization is seeking an innovative and passionate Marketing Lead to join their commercial team. The successful candidate will focus on driving revenue growth through events and marketing campaigns at the Cooper Associates County Ground. Responsibilities include managing audience engagement, overseeing marketing strategies, and producing targeted campaigns to enhance ticketing and membership. Candidates should have a strong background in marketing, event management, and analytics. This role offers a competitive salary and various employee benefits.