Marketing Executive

Mitchell Maguire Recruitment Ltd; Stoke-on-Trent; On-site; GBP 29,000 - 35,000; Full time

Job summary

A leading specialist machinery supplier in Stoke-on-Trent is seeking a Marketing & Telesales Executive to spearhead marketing initiatives and drive lead conversion. This role involves designing impactful marketing campaigns and directly engaging customers to optimize sales. Ideal candidates will have over 3 years of B2B marketing and telesales experience, along with strong communication and project management skills.

Benefits

Annual bonus based on KPIs

25 days holiday

Employer and employee pension scheme

Qualifications

• Proven track record in B2B marketing and telesales (3+ years).
• Experience in industrial or technical sectors preferred.
• Strong commercial awareness translating marketing to sales.

Responsibilities

• Develop integrated marketing campaigns to drive lead generation.
• Manage digital marketing calendar and create engaging content.
• Track and report on campaign performance for improved ROI.
• Follow up on quotations and warm leads to confirm orders.
• Conduct outbound calls for data cleansing and lead generation.

Skills

B2B marketing

Telesales

CRM expertise

Copywriting

Project management

Verbal communication

Job description

Overview

Marketing & Telesales Executive – Waste & Recycling Equipment

Job reference number: 318989-5007-25231

Office based: Stoke on Trent

Remuneration: up to £35,000 + annual bonus (based on KPIs & revenue growth)

Benefits: 25 days holiday, 4% employer & 5% employee pension

Schedule: 08:00 – 17:00 Monday – Friday

Company

E.H Hassell and Sons is a premium supplier of specialist machinery who excel in providing sales, service, hire and replacement parts for premium material handlers, waste recycling and scrap processing equipment to the recycling industry. Our client’s portfolio includes ranges of products from leading brands names such as; Terex EcoTek, Guidetti, Sennebogen, Bronnenberg, Bateman and CMB.

Based in Stoke on Trent and part of the Hassell Engineering Group. They’re a friendly, dynamic SME with over 50 years’ experience in the waste and recycling sector. Their reputation is built on quality, innovation, and customer service — and have ambitious growth plans ahead. This newly created role is central to that journey, combining marketing ownership with proactive telesales to maximise lead conversion and customer retention.

Opportunity

Marketing & Telesales Executive – Waste & Recycling Equipment

As Marketing and Telesales Executive, you will design, deliver, and optimise high-impact marketing campaigns across digital and offline channels — while also engaging directly with customers to turn opportunities into orders. You’ll mine their CRM for insights, develop targeted campaigns, and work closely with the sales team to ensure that their brand message is clear, compelling, and commercially effective.

Responsibilities

• Plan, develop, and execute integrated marketing campaigns (digital, print, events) that drive lead generation, customer acquisition, and retention.
• Manage the digital marketing calendar, creating engaging content for social media, email, websites, and landing pages.
• Track, analyse, and report on campaign performance, with recommendations for improved ROI.
• Follow up quotations and warm leads, converting opportunities into confirmed orders.
• Conduct outbound calls to cleanse data, re-engage lapsed clients, and generate new leads.
• Maintain and optimise the CRM database, ensuring accuracy and relevance.
• To support and align with the Head of Sales and Service (who is responsible for Sales, after-sales, service and marketing) and the wider sales team with the alignment targeted campaigns, marketing assets, toolkits, and collateral.
• Research and report on competitor activity, market trends, and industry developments.
• Represent the company at trade shows, exhibitions, and promotional events.
• Collaborate with brand partners to deliver both digital and physical marketing materials.

Requirements

• A proven track record in both B2B marketing (digital & offline) and telesales (circa 3+ years)
• Ideally within an industrial or technical sector such as waste, material handling, recycling, industrial equipment, machinery, capital equipment, plant hire, construction or tools
• Strong commercial awareness and an ability to translate marketing activity into measurable sales growth.
• Exceptional verbal communication skills with a confident, engaging telephone manner.
• Creative flair with excellent copywriting, storytelling, and content creation abilities.
• CRM expertise, with the ability to analyse customer data and create targeted campaigns.
• A proactive, self-motivated approach with strong organisational and project management skills.
• Comfortable working both independently and collaboratively in a fast-paced environment.