Marketing Executive

JW Lees; Manchester; On-site; GBP 34,000; Full time

Job summary

A prominent brewery in Manchester seeks a Trade Marketing Executive to shape and drive the activation of its beer brands. This full-time office-based role involves managing trade communications, delivering innovative marketing campaigns, and uncovering consumer insights. The ideal candidate will have experience in the beverage industry, strong analytical and communication skills, and a creative mindset to develop targeted brand strategies. Attractive compensation includes a salary of circa £34,000 plus profit share and benefits.

Benefits

Profit share

BUPA

Team Member discount

Qualifications

• Experience and knowledge of the beverage/alcohol industry.
• Proven ability to develop brand and marketing strategies.
• Experience in identifying target audiences and devising campaigns.

Responsibilities

• Shape and drive activation of beer brands.
• Manage trade communications, events, and POS.
• Deliver strategic and innovative marketing campaigns.

Skills

Creativity

Analytical skills

Communication skills

Strategic thinking

Job description

Trade Marketing Executive Vacancy - Middleton, North Manchester - Circa £34,000 plus profit share, BUPA, Team Member discount

This is a full time office based role, based in Middleton, North Manchester.

As Trade Marketing Executive you will shape and drive activation of JW Lees beer brands, managing trade communications, events, POS and content. To do that, you will need to uncover trade and consumer insights and deliver strategic and innovative marketing campaigns. We'll turn to you to learn what can attract our customers and prospects and how we can elevate our beer brands. You’ll be supported with a team of marketing and sales experts.

You will need to be creative, possess a strategic mind and have experience in implementing targeted brand campaigns. You’ll have trade and drinks category knowledge to best support and drive growth in sales in our Managed, Pub Partner and wholesale customer base.

Person Specification

• Experience and knowledge of the beverage / alcohol industry
• Proven ability to develop brand and marketing strategies and communicate recommendations
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Outstanding communication skills