Marketing Executive

Avalon Entertainment; England; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading talent management company in the UK is seeking a Marketing Executive to orchestrate marketing efforts for touring artists and live shows, particularly at the Edinburgh Fringe Festival. The ideal candidate will have at least one year of marketing experience in the entertainment sector, a passion for live comedy, and the ability to manage multiple projects. The role includes overseeing daily operations, leading a small team, and ensuring effective promotional strategies are in place. Competitive benefits and a dynamic work environment are offered.

Benefits

Cycle to work scheme

Income protection scheme

Life assurance

Pension scheme

Employee assistance programme

Competitive holiday allowance

Season ticket loans

Qualifications

• 1+ year experience in marketing, ideally in entertainment.
• Ability to manage events and lead teams.
• Detail-oriented and confident communicator.

Responsibilities

• Lead marketing campaigns for touring artists and shows.
• Manage marketing strategy at the Edinburgh Fringe Festival.
• Coordinate promotional assets and ticketing campaigns.

Skills

Live comedy passion

Organisational skills

Communication skills

Team leadership

Problem-solving

Media management

Attention to detail

Tools

Microsoft Office

Basic Photoshop

Premiere

Job description

Avalon is a multi-award-winning talent management, television production and live promotion group, with offices in London, Los Angeles and New York. Avalon represents a prolific roster of artists including actors, comedians, writers and directors. Clients include Academy Award, BAFTA, Emmy, Tony and Olivier Award-winning household names as well as up-and-coming stars of tomorrow. The company is also the UK’s largest independent television studio and a leading producer of live comedy. Avalon’s numerous ground-breaking series include Breeders (FX/Sky), Catastrophe (Amazon/Channel 4), Last Week Tonight with John Oliver (HBO), Not Going Out (BBC), Starstruck (HBO Max/BBC3), Taskmaster (Channel 4), The Russell Howard Hour (Sky) and Workaholics (Comedy Central)

Avalon Promotions, which encompasses award‑winning booking, press and marketing teams, takes more than 30 tours on the road each year. The business has sold over 3 million tickets across 30+ countries in the last five years, including Russell Howard’s Live world tour (which took him to 30 countries across 4 continents, performing to over 435 000 people) and the world’s first ever live arena podcast tour, Shagged. Married. Annoyed. with Chris & Rosie Ramsey. Avalon has also promoted more winners and nominees of the prestigious Edinburgh Comedy Award than any other company and is currently producing the Tony and Oliver award‑winning Operation Mincemeat: A New Musical in the West End and on Broadway.

We are always on the lookout for exceptional talent. Avalon is committed to creating a diverse environment and proud to be an equal‑opportunity employer. We encourage applications from individuals from under‑represented groups. Regardless of your race, colour, religion, sex, national origin, sexual orientation, gender identity, disability, age, or veteran status, you are welcome at Avalon.

THE TEAM

The Marketing department’s strategic objective is to provide marketing, digital and social media support to our Talent Management, Live, TV Production and Distribution divisions. Focusing on campaign planning and management, content creation, reporting and analysis, data management, branding positioning, merchandise and licensing, the aim is to maximise income and outreach for our talent and brands.

The vast combined knowledge of our twenty‑member team contributes to the success of our division and is continuously looking at new and creative ways to enhance our talent and brands' exposure.

KEY RESPONSIBILITIES

This role will involve leading on marketing campaigns for various touring artists, London runs, and oversee marketing efforts for Avalon promoted acts at the Edinburgh Fringe Festival.

The Marketing Executive will own the annual strategy and oversee the smooth day to day running of marketing campaigns for Avalon’s promoted acts at the Fringe, and will recruit and line‑manage a Marketing Assistant to support you at the Fringe.

SPECIFIC DUTIES

Touring & London

• Work closely with artists and talent across creative and marketing campaigns for live touring shows and short London runs
• Manage tour on‑sale strategy and communicate key information to key stakeholders
• Co‑ordinate on‑sale strategy and ensure the best possible promotion for tours and shows
• Manage weekly campaign marketing meetings and produce and run the agenda for these meetings
• Brief media agencies and report on campaign performance to key stakeholders
• Create budgets and cost managers and ensure projects stay within budget
• Brief in‑house and external designers on new tour/show creative
• Work with in‑house digital team and external suppliers to produce high quality promotional assets
• Arrange and manage photoshoots for marketing campaigns
• Oversee the design and printing of tour/show print (leaflets and posters) for projects
• Work with venues and ticket agents on marketing campaigns, ticket allocations and manage ticket inventory
• Attend shows and events as a representative of the company
• Work on marketing campaigns with broadcasters and streamers for Avalon Television productions, working closely with talent and production teams
• Oversee artist mailing list growth and use within marketing campaigns

Edinburgh Fringe Festival

• Oversee the marketing strategy and campaigns for Avalon produced shows at the Edinburgh Fringe Festival
• Attend the festival for the full month and run Avalon’s marketing campaigns
• Arrange and manage photoshoots to generate for key art for marketing campaigns
• Oversee the design and print of all marketing print collateral
• Brief media agencies and suppliers to purchase outdoor and digital media
• Recruit street team in advance of the Festival and manage them at the festival
• Run daily briefings to street team and key stakeholders
• Collate sales reports and send out to key stakeholders
• Attend shows and events as a representative of the company and build relationships with artists and managers
• Work closely with Digital / Social content team to ensure best promotion and output on behalf of artists and across Avalon Comedy social channels
• Ensure print and posters are updated with quotes/starts throughout the festival
• Oversee artist mailing list growth and use within marketing campaigns

ABOUT YOU

To succeed in this role, you’ll:

• Be passionate about live comedy and entertainment, with at least 1 year’s experience in a marketing role ideally in the entertainment industry.
• Be someone who enjoys being hands‑on at events with the ability to lead small teams, manage rotas, and run daily briefs during the Edinburgh Fringe.
• Be highly organised, detail-driven, and confident communicating with a wide range of stakeholders including artists, managers, venues, media partners and internal teams.
• Be comfortable taking ownership of projects and can confidently lead elements of a campaign, from running agendas and status updates to preparing recap decks and stakeholder comms.
• Enjoy managing your workload, solving problems independently, and keeping multiple moving parts on track.
• Have strong administrative and organisational skills, including the ability to manage budgets, maintain cost trackers, and help oversee sign‑off processes. You can write effective creative briefs, coordinate asset production, and keep clear trackers and timelines across campaigns.
• Be confident working with media plans, calendars and performance summaries, and able to understand and report on ticketing mechanics, including allocations, timelines and inventory updates.
• Be able produce clear, accurate reports and updates, sharing sales snapshots, daily recaps, and key performance information with internal and external stakeholders

We’ll be looking for:

• Excellent communication and presentation skills
• Great attention to detail
• Strong prioritisation skillsA proactive, self‑starting attitude
• Proficiency in Microsoft Office
• Experience in social media management (bonus)
• Basic Photoshop or Premiere skills (bonus, not required)

WHAT WE OFFER

• Cycle to work scheme
• Income protection scheme
• Life assurance
• Pension scheme
• Employee assistance programme
• Competitive holiday allowance
• Season ticket loans