Marketing Executive

Broughton Sanctuary; Broughton; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading wellbeing retreat in Broughton is seeking a Marketing Executive to develop and deliver engaging marketing campaigns. The ideal candidate will have a marketing degree or 2+ years of experience and will manage email campaigns, coordinate creative teams, and nurture client relationships. This role includes competitive benefits and the opportunity to work in a stunning environment.

Benefits

Flexible working hours

Career development opportunities

Annual discretionary bonus

Pension contribution

Free access to Sanctuary Wellbeing Schedule

Subsidised food

Family & Friends discounts

Free parking

Qualifications

• Proven experience in digital outreach and lead generation.
• Strong understanding of B2B buyer personas.
• Excellent copywriting skills.

Responsibilities

• Grow the retreat and holiday home prospect database.
• Write lead-generation landing pages and case studies.
• Manage conversion-driven weekly email newsletters.
• Coordinate schedules with the creative team.
• Cultivate relationships with influencers.
• Support event promotion through marketing collateral.
• Update holiday cottage online content.
• Track marketing performance and analyze metrics.

Skills

Email Campaigns

Digital Outreach

Content Development

Project Management

Analytical Mindset

Excellent Communication

Education

Marketing degree or 2+ years of related experience

Tools

Mailchimp

Monday.com

Pipedrive

Job description

Broughton Sanctuary is one of the UK's leading retreat and regeneration centres, nestled in 3,000 acres of stunning Yorkshire countryside. With a heritage stretching back over 1,000 years and a bold vision for the future, Broughton is a place where people, nature, and enterprise come together to inspire transformation and wellbeing.

As our Marketing Executive, you will play a key role in developing and delivering engaging marketing campaigns across digital and traditional platforms. You’ll work alongside a friendly and passionate team, helping to build brand awareness, attract new guests, and enhance the overall guest experience through creative and strategic marketing initiatives.

We are seeking someone to lead and execute outbound marketing strategies focused on reaching our ideal retreat and holiday home client avatars. You will be responsible for managing and optimising lead generation and nurturing campaigns, as well as working closely with our in-house creative team to ensure smooth and timely content delivery.

Key Responsibilities

• Email Prospect Data– Grow our retreat and holiday home prospect databaseusing outreach prospecting tools and software.
• Content Development– Write compelling lead-generation landing pages, case studies, and e-guides to attract, educate, and engage new prospects and move them through the sales funnel.
• Email Campaigns– Write and manage inspiring, conversion-driven weekly email newsletters that spotlight upcoming retreats, wellbeing oVerings, and our collection of holiday homes.
• Creative Team Coordination– Act as the link between marketing and the creative team, managing schedules, briefing content, and ensuring timely delivery of creative assets.
• Influencer Engagement– Cultivate relationships with key influencers and retreat partners across platforms such as LinkedIn, Instagram, and TikTok.
• Event Marketing– Support the promotion of events and retreats through engaging marketing collateral, email campaigns, and social media outreach.
• Holiday Cottage Content– Keep holiday cottage online content up to date across current and new partner profiles.
• Collaborative Content Creation– Work with the commercial and creative teams to write and curate promotional collateral.
• Performance Tracking & Reporting– Monitor marketing performance, analyse key metrics, and share insights to continuously improve campaign impact.

Working Hours

• Full-Time: 40 hours per week
• Saturday rota included, with a day in lieu

If you're excited about this opportunity, we’d love to hear from you!

• Marketing degree or 2+ years of experience in a related industry role
• Proven experience in digital outreach, lead generation, or email marketing
• Strong understanding of B2B buyer personas and customer journey stages
• Proficiency in CRM and marketing automation tools (e.g., Mailchimp, Monday.com, Pipedrive)
• Excellent communication and copywriting skills
• Strong project management skills with the ability to juggle multiple deadlines
• Experience in briefing and coordinating creative teams or freelancers
• Analytical mindset with the ability to interpret campaign data and optimise accordingly
• Self-motivated, highly organised, and results-focused
• Experience in hospitality, wellbeing, or lifestyle marketing is desirable

• Benefits

• Flexible working hours available
• Career development opportunities
• Annual discretionary bonus
• Pension contribution
• Free access to Sanctuary Wellbeing Schedule
• Subsidised food at Utopia Bistro
• Family & Friends discounts on Sanctuary events and stays
• Opportunity to work in a beautiful and unique environment
• Free parking