Marketing Executive

Optima Partners; Blackbrook; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading marketing consultancy is looking for a Senior Digital Marketing Executive in Blackbrook, UK. This full-time role involves supporting the food and consumer goods sector through diverse content creation, sales enablement strategies, and ABM activities aimed at enhancing market share. Candidates should have 3-4 years of relevant marketing experience and a strong proficiency in tools such as Microsoft Office and CRM systems, alongside proven project management and communication skills.

Qualifications

• 3-4 years of marketing experience required.
• Experience with CPG, beverage, e-commerce preferred.
• Proven ability to manage multiple projects and meet deadlines.

Responsibilities

• Lead and deliver sales enablement strategies.
• Build presentations and communication tools.
• Support planning and execution of customer events.

Skills

Sales enablement strategies

Content creation

Market analysis

Cross-functional collaboration

Project management

Fluent business English

Education

Bachelor's degree in marketing or related field

Tools

Microsoft Office (PowerPoint & Excel)

CRM systems

Highspot

Monday.com

Job description

Position Overview

Senior Digital Marketing Executive – Location: Haydock, St Helens Attendance: Full‑time onsite at Haydock Industrial Park, with visits to our site in Cumbria and the opportunity to work up to two days a week from home. Job type: Permanent / Full‑time.

You will be responsible for supporting the food and consumer goods business with sales enablement, direct customer outreach and brand building strategies and tactics. Some of these include leading the creation of diverse content and sales materials, training and developing sales teams, planning and executing customer events, and providing data intelligence as and when needed. The role will also support the development and execution of ABM activities with the intention of protecting and growing market share for GPI. The candidate will understand and align with GPI business, cultural, financial and operational objectives as they execute their role.

Responsibilities

• Lead and deliver sales enablement strategies such as content creation, content audits, sales training, and more.
• Build presentations and communications tools to deliver and communicate information.
• Lead various account‑based marketing (ABM) marketing activities with the sales and business development teams.
• Support planning and execution of customer events, including presenting as subject matter expert as needed.
• Support sales teams with information regarding market trends, packaging trends, thought leadership, and more.
• Identify, analyze and maintain market data and intelligence to determine growth potential for packaging solutions with current and potential customers.
• Champion tools such as Highspot, Monday.com, and other platforms for the marketing team.

Qualifications

• 3‑4 years of marketing experience; required.
• 3‑4 years of experience with a CPG, beverage, e‑commerce or packaging company; preferred.
• 3‑4 years of experience in marketing data solutions, including sales support and vendor management; preferred.
• 1‑3 years of experience in market research, data analysis and/or product marketing; preferred.
• Bachelor's degree or relevant career experience in marketing, data analytics or a related field.
• Advanced proficiency in Microsoft Office (primarily PowerPoint & Excel) with aptitude for other software and/or technologies to solve business problems.
• Ability to work with teams through complex projects; cross‑functional collaboration essential.
• Proven project‑management skills to manage multiple projects and meet deadlines continuously.
• Ability to interpret technical product features and convert them into customer‑oriented sales support materials.
• Proven self‑starter with strong results‑oriented background requiring limited oversight.
• Demonstrated ability to utilize market intelligence and data from a variety of sources to identify trends, understand implications and present key findings as business opportunities.
• Strong verbal and written communication skills with the ability to communicate across all levels and cultures.
• Driving licence required.
• Fluent business English required; additional languages a plus.
• Knowledge of marketing tools such as CRM systems a plus.

Schedule and Physical Demands

• General schedule is an 8‑hour Monday‑Friday assignment; employee must be willing to work alternate schedules occasionally, including early mornings, nights and/or weekends and be punctual.
• 10‑20% overnight travel (flying, driving or rail).
• Physical demands: sitting or standing for extended periods up to 8‑hours; occasional lifting up to 20 lbs; reading computer screen or other electronic devices; use of various office hand and electrical tools or equipment.

Key Competencies

• Results driven & action oriented
• Problem solving & learning on the fly
• Open‑minded & inquisitive
• Business acumen
• Flexibility & priority setting
• Analytical approach
• Integrity & trust

Inclusion Statement

Inclusion drives innovation. We actively seek diverse perspectives because they make us stronger and we welcome applications from individuals from all backgrounds, identities and experiences. If you're passionate about making a difference, you belong here.