Marketing Director

Som3; Lancashire; On-site; GBP 74,000 - 86,000; Full time

Job summary

A digital retail and financial services company in Blackburn seeks an experienced Marketing Director to lead and scale its in-house marketing function. You will manage an annual marketing budget of over £5M and lead a team across CRM, SEO, and PPC. The ideal candidate will have senior marketing leadership experience, a strong background in performance marketing, and proven success in improving lead funnel efficiency. This role is essential for driving company's growth through high-quality leads.

Qualifications

• Senior marketing leadership experience within financial services or digital retail.
• Proven experience managing multi-million-pound marketing budgets.
• Strong background in performance marketing, CRM, SEO, and PPC.

Responsibilities

• Own and deliver end to end marketing strategy across the business areas.
• Plan, manage and optimise the marketing budget.
• Lead all performance marketing activity across PPC, SEO and paid media.

Skills

Performance marketing

CRM

SEO

PPC

Data interpretation

Job description

Marketing Director

Digital Retail sector

On site - Blackburn

80k

Experienced Marketing Director needed to lead and scale in house marketing function within a digital retail and financial services company.

You will take fill ownership of the 5M+ annual marketing budget and lead a team across CRM, SEO and PPC - ensuring a great ROI and growth within the company from high quality leads

Your responsibilities:

• Own and deliver end to end marketing strategy across the business areas
• Plan, manage and optimise the marketing budget
• Own the full lead funnel - first touch to conversion, completion and funding
• Drive continual improvement
• Lead all performance marketing activity across PPC, SEO and paid media
• Own CRM strategies and ensure all CRM and marketing communications are compliant (FCA and GDPR)
• Own brand positioning and proposition messaging across digital channels
• Present performance updates, forecasts, and strategic recommendations to senior leadership

Your background

• Senior marketing leadership experience within financial services, or digital retail
• Proven experience managing multi-million-pound marketing budgets
• Strong background in performance marketing, CRM, SEO, and PPC
• Demonstrable success improving lead funnel efficiency and conversion metrics
• Commercially astute with strong analytical and data interpretation skills
• Experience leading and developing in-house marketing teams