Marketing Director

RedCat Digital; England; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

A major financial services organisation is seeking a Marketing Director to lead B2B marketing strategy focused on the SME market. Responsibilities include owning marketing strategy, managing a team, and delivering growth-driven campaigns. The role offers a competitive package and career progression in a pivotal growth phase.

Qualifications

• Experience leading B2B marketing strategies for financial services organisations.
• Broad marketing expertise across brand, digital, performance and campaign delivery.
• Experience of leading transformation and driving marketing effectiveness.

Responsibilities

• Owning the marketing strategy across all channels to grow SME customer base.
• Delivering high-profile brand campaigns and performance-driven marketing.
• Managing and developing a talented team of marketers.

Skills

B2B marketing strategies

Brand expertise

Digital marketing

Performance-driven marketing

Leadership

Job description

Overview

Working for a major financial services organisation, the Marketing Director will lead the strategy for B2B marketing, with a particular focus on the SME market.

Responsibilities

• Owning the marketing strategy across all channels to grow SME customer base
• Delivering high-profile brand campaigns and performance-driven marketing to drive acquisition and growth
• Managing and developing a talented team of marketers
• Leveraging insights, data, and emerging technologies (including AI) to optimise activity across digital and traditional channels
• Managing a significant marketing budget, ensuring delivery of measurable, high-impact campaigns across multiple channels
• Partnering closely with senior leaders across the business to align marketing plans with strategic objectives, driving visible impact on commercial outcomes

Qualifications

• Experience leading B2B marketing strategies for financial services organisations
• Broad marketing expertise across brand, digital, performance and campaign delivery
• Targeted the SME market
• Experience of leading transformation, building or restructuring teams, and driving marketing effectiveness
• Excellent communication and leadership skills, capable of influencing at senior levels
• Candidates could come from roles like Head of Marketing, VP Marketing, Marketing Lead or similar

This is a great opportunity for a talented Marketing Director to join a global brand, with the chance to build and shape a marketing function during a pivotal period of growth and transformation. They can offer a very generous package and great career progression opportunities.

London / hybrid