Marketing Data & Insights Specialist

WebMD; Greater London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading healthcare information provider seeks a Marketing Data & Insights Analyst to support Audience Engagement and Presales teams. The role involves managing precision targeting, campaign performance measurement, and providing actionable insights. Ideal candidates will have 2-4 years of experience in digital marketing analytics, strong analytical skills, and proficiency in SQL and BI tools like Tableau. This position is based in Greater London, UK, and offers a collaborative environment to enhance marketing effectiveness.

Qualifications

• 2-4 years of experience in digital marketing analytics, audience segmentation and profiling, or data management.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets.
• Familiarity with SQL, BI tools, or data visualization platforms.

Responsibilities

• Partner with marketing strategists to define precision targeting requirements.
• Develop and manage precision volume estimations and proposals.
• Measure and analyze campaign performance, developing KPI metrics.

Skills

Analytical skills

Digital marketing metrics

Audience segmentation

Data management

Communication skills

Education

Bachelor's degree in Marketing, Business Analytics, Data Science, or a related field

Tools

SQL

Excel

Tableau

Google Sheets

Job description

A leading healthcare information provider seeks a Marketing Data & Insights Analyst to support Audience Engagement and Presales teams. The role involves managing precision targeting, campaign performance measurement, and providing actionable insights. Ideal candidates will have 2-4 years of experience in digital marketing analytics, strong analytical skills, and proficiency in SQL and BI tools like Tableau. This position is based in Greater London, UK, and offers a collaborative environment to enhance marketing effectiveness.