Marketing Data Analyst

Match Digital; City Of London; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

A global technology partner is seeking a Marketing Data Analyst to analyze customer data and provide insights for marketing strategies. You will utilize tools like Tableau to visualize data and optimize marketing campaigns. Candidates should have strong data analysis skills, experience in audience segmentation, and advanced Excel capabilities. Competitive benefits including 25 days holiday, private healthcare, and a pension plan are offered.

Benefits

25 days holiday + bank holidays

Extra leave for personal events

Private healthcare

Competitive pension plan

Virgin gym membership

Qualifications

• Experience working as a Marketing Data Analyst.
• Proven experience working with marketing data for audience segmentation.
• Experience analysing data from A/B and MVT.

Responsibilities

• Deliver analysis for marketing products and campaigns.
• Identify impact of marketing approaches.
• Monitor and report on campaign performance.

Skills

Data analysis

Data visualisation

Audience segmentation

Statistical techniques

Advanced Excel

Tools

Tableau

Microsoft Excel

Job description

Marketing Data Analyst

£35,000 – £40,000 + 10% bonus + benefits • London (2 days per week in the office)

Our client

Our client is a global strategic technology and payments partner. They deliver seamless personalised shopping experiences to over 29m international shoppers, who in turn generate €22.9bn revenue.

With 2,000 employees spread across 50 countries, they integrate with 300,000 point of sale systems in a number of luxury retailers and brands including Harrods, Selfridges, John Lewis, Liberty’s, Apple, Cartier, De Beers, Hermès, Rolex, Dior and Jimmy Choo.

Their products include tax-free shopping, smart data and intelligence, marketing and sales, POS technology and payment solutions.

The role

The Marketing Data Analyst will help the business to understand customer needs and behaviours through the analysis of complex data sets and subsequent translation into meaningful, shareable insights and stories.

This role will be hands on with building visualisations in Tableau to provide and improved view of how customers are engaging with marketing products and campaigns. The Marketing Data Analyst will conduct and advise on analysis to help with the optimisation of both new & existing products & features.

As a Marketing Data Analyst, you will

• Deliver Analysis for Marketing Products & Marketing Campaigns.
• Identify the impact of marketing approaches and audience segmentation.
• Analyse campaign success, develop KPI metrics, and optimise future campaign tactics.
• Monitor and report on marketing campaign performance.
• Assist with the development and execution of marketing strategies.
• Identify new ways to use data to deliver opportunities to engage with customers, optimise channels, and deliver cost effectiveness.
• Ensure enhanced customer profiling and segmentation.
• Measure the effectiveness of marketing products, features, and campaigns, building compelling visualisation and case studies to be shared with the business.
• Advise on how advanced statistical techniques can further improve the understanding of the customers.

To apply, you should have

• Experience working as a Marketing Data Analyst.
• Proven experience working with marketing data for audience segmentation and profiling.
• Experienced analysing data from A/B and MVT.
• Strong data visualisation skills (Tableau is preferred).
• Advanced Microsoft Excel skills.
• Experience working with customer data, segmentation, targeting and behavioural analysis.
• Can showcase impactful and actionable insights.

The perks include

• 25 days holiday + bank holidays.
• An extra day off for moving to a new house; 2 days off for your wedding; 3 days off for charity / community days.
• Private healthcare and medical cashback plan.
• Perkbox.
• Competitive pension plan.
• Virgin gym membership.

Match Digital specializes in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.