Overview
Our client is seeking a dynamic and creative Marketing Coordinator who thrives at the crossroads of marketing and education. This role offers the opportunity to shape the brand voice, deliver impactful campaigns, and contribute to the development of innovative curriculum content that inspires learners.
Key Responsibilities
- Marketing & Communications
Lead the planning, design, and delivery of creative social media campaigns (LinkedIn, Instagram, Facebook).
- Website & Content
Maintain and update website content to ensure it is engaging, accurate, and SEO-optimised.
- Content Scheduling
Manage monthly content schedules for blogs, newsletters, and campaigns.
- Agency Collaboration
Liaise with the external marketing agency to coordinate campaign design, advertising, and brand promotion.
- Brand & Communications
Ensure all communications reflect the client\'s brand voice, values, and inclusivity standards.
- CRM & Digital Engagement
Manage and optimise the CRM system, using data to segment audiences and personalise campaigns.
- Analytics & Reporting
Monitor engagement metrics and produce reports to inform recruitment and marketing strategy.
- Automation & Workflows
Support campaign automation and workflows to improve user journeys and efficiency.
- Curriculum & Content Support
Assist with the creation and editing of online learning content and digital curriculum materials.
- Quality & Accessibility
Ensure resources are high-quality, consistent, and accessible.
- Editorial Support
Provide editorial support including proofreading, formatting, and applying house style.
- Collaboration & Teamwork
Liaise across departments to gather updates, success stories, and promotional opportunities.
- Marketing & CRM Guidance
Coordinate learner and employer feedback for marketing case studies and provide guidance to colleagues as required.
- Planning & Events
Contribute to planning meetings, events, and cross-team projects.
Person Specification
- Essential
Experience in marketing and content creation (ideally across multiple channels).
- Social Media & Tools
Confident managing social media platforms and scheduling tools (e.g. Hootsuite, Buffer).
- CMS & SEO
Familiarity with CMS (WordPress or similar) and basic SEO.
- CRM
Experience using CRM systems (e.g. HubSpot, Salesforce).
- Communication
Strong writing, editing, and visual communication skills.
- Time Management
Excellent time management and ability to balance multiple priorities.
- Collaboration
A proactive, collaborative approach to team working.
- Desirable
Experience in education, training, or apprenticeships.
- Educational Tech
Familiarity with e-learning platforms (e.g. Moodle, Easygenerator).
- Design & Media
Skills in Canva, Adobe, or video editing tools.
- Accessibility
Awareness of accessibility and inclusivity in digital content.
Benefits & Perks
- 25 days holiday plus bank holidays in your first year of service, increasing to 28 days with service.
- A comprehensive four-week induction and training programme.
- Pension scheme with 5% employer contribution.
- Company laptop and mobile phone to support remote/agile working.
- Access to the Bupa Employee Assistance Programme.
- Reward & Recognition Scheme to celebrate achievements.
Why Apply?
- Join a forward-thinking, rapidly growing training provider.
- Enjoy the flexibility of remote working.
- Play a key role in both shaping education and driving marketing innovation.
- Access great benefits, training, and long-term career growth.