Marketing Coordinator

Pianetagenoa1893.net; Leicester; On-site; GBP 25,000 - 35,000; Full time

Job summary

A higher education provider in the UK is seeking a Marketing Coordinator to bridge local campus needs with central marketing strategies. The role involves managing student ambassadors, organizing events, and providing insights based on market research to support marketing initiatives. The ideal candidate will have a Bachelor's degree in Marketing or a related field and previous marketing experience. This full-time position operates Monday to Friday, emphasizing creativity and communication skills.

Qualifications

• Previous marketing experience, preferably in an educational setting.
• Ability to develop engaging marketing initiatives.
• Knowledge of local marketing trends.

Responsibilities

• Serve as the primary point of contact between the campus and marketing team.
• Recruit, train, and manage student ambassadors.
• Promote and oversee the 'Refer a Friend' program.
• Plan and execute local events to attract prospective students.
• Maintain campus signage for branding consistency.
• Generate content for social media channels.
• Conduct market research on local trends.
• Identify and evaluate local promotional opportunities.

Skills

Strong communication and interpersonal skills

Proficiency in social media management

Organized and detail-oriented

Creative thinker

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Fairfield School of Business (FSB), an OFS registered private higher education provider founded in 2006 with campuses in London, Birmingham, Leicester and Sheffield. We provide industry-relevant qualifications in business and healthcare management, in partnership with leading UK universities.

Our focus is to offer an open and inclusive learning and teaching environment for both students and staff. We are also committed to providing access to higher education to those who may not have formal qualifications, financial means or can commit to the schedule of a mainstream university.

FSB is seeking a dynamic and proactive Marketing Coordinator to be based at its campus in Sheffield. The Marketing Coordinator will play a crucial role in bridging the gap between the local campus's unique requirements and the central marketing team's strategies and initiatives. This position encompasses a wide range of responsibilities, including managing local student ambassadors, promoting the local "Refer a Friend" scheme, organizing on-campus and off-campus events, reviewing campus signage, curating content for social media channels and PR activities, conducting local market research, identifying and evaluating promotional opportunities within nearby communities and contributing local insights to the central marketing department to support wider strategy development.

Responsibilities

• Serve as the primary point of contact between the local campus and the central marketing team. Collaborate with campus staff to understand their specific marketing needs and goals.
• Student Ambassador Management: Recruit, train, and manage a team of student ambassadors to promote FSB and engage with the student community. Coordinate student ambassador activities and initiatives.
• Manage Referral Scheme: Promote and oversee the local "Refer a Friend" program to encourage current students to refer new students. Track referrals and ensure rewards are distributed accurately.
• Events Planning: Plan, organize, and execute local on-campus and off-campus events to attract prospective students, engage current students, and foster community connections. Collaborate with campus and central marketing teams to ensure successful event outcomes.
• Signage Oversight: Regularly review and maintain campus signage to ensure branding consistency and information accuracy.
• Social Media: Generate, curate, and schedule content for the local campus's social media channels. Collaborate with the central marketing team to align social media and PR efforts with overall strategies.
• Market Research: Conduct market research to identify local trends, preferences, and competitors. Provide insights and recommendations based on research findings to inform marketing strategies.
• Identify Promotional Opportunities: Identify and evaluate promotional opportunities within nearby communities, including partnerships, sponsorships, and local advertising. Collaborate with central marketing to execute and measure the success of local promotional campaigns.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Previous marketing experience, preferably in an educational or related setting.
• Strong communication and interpersonal skills.
• Creative thinker with the ability to develop engaging marketing initiatives.
• Organized and detail-oriented with excellent project management skills.
• Proficiency in social media management and content creation.
• Knowledge of local marketing trends and opportunities.

Schedule

Monday to Friday

Education

Bachelor's (preferred)