Marketing Coordinator

bpha; Bedford; On-site; GBP 30,000 - 40,000; Full time

Job summary

A housing association is seeking a Marketing Co-ordinator for a 12-month fixed-term contract. This full-time position is crucial for launching and promoting new home developments. You will coordinate site setup, prepare marketing materials, and execute campaigns while working closely with teams and stakeholders. The ideal candidate will have strong IT and communication skills, experience in team supervision, as well as a marketing qualification. The role also offers opportunities for professional training and various employee benefits.

Benefits

Holiday entitlement of 28-33 days

Contributory pension scheme

Private healthcare

Cycle to Work scheme

Opportunities for professional training

Qualifications

• Experience in team coordination or supervision.
• Knowledge of Shared Ownership and property specifications.
• Positive attitude with a commitment to quality.

Responsibilities

• Coordinate the launch of new home developments.
• Support and coach Marketing Assistants in campaigns.
• Monitor marketing performance and provide feedback.

Skills

Strong IT proficiency

Excellent communication skills

Negotiation and influencing skills

High level of organisation

Attention to detail

Ability to manage multiple projects

Self-motivated and proactive

Team coordination or supervision experience

Education

Recognised marketing qualification (e.g. CIM)

Tools

MailChimp

Microsoft Publisher

Adobe Creative Suite

Adobe Photoshop

Adobe Illustrator

Wordpress

Adobe InDesign

Job description

12-Month Fixed Term Contract

Full Time

The Marketing Co-ordinator plays a pivotal role in the successful launch and promotion of new home developments. This position is responsible for coordinating legal site setup, preparing marketing collateral and executing campaigns that align with strategic objectives. The role requires close collaboration with internal teams, solicitors, contractors and external stakeholders to ensure timely delivery and compliance with industry standards.

The postholder will support the Senior Marketing Co-ordinator and act as their deputy when required, contributing to the delivery of an exceptional customer experience across all touchpoints.

Key Responsibilities

Coordinate the launch of new home developments at least three months prior to handover ensuring all legal and marketing materials are in place.

Support and coach Marketing Assistants in campaign planning and execution, fostering professional development and team effectiveness.

Monitor marketing performance, lead generation and advertising effectiveness, providing regular feedback and reporting.

Ensure all marketing content is accurate, transparent, compliant with the Consumer Code and aligned with brand standards.

Liaise with solicitors, contractors and suppliers to ensure readiness for site launches.

Attend site meetings and contribute to the development of marketing strategies and collateral.

Identify and recommend innovative marketing approaches to enhance campaign performance and value for money.

Maintain strong working relationships with internal and external stakeholders to support operational effectiveness.

Ensure valid valuations are in place for new homes and Rent to Homebuy (RTHB) schemes following correct procedures.

Promote the Bushmead and Domovo brands as synonymous with quality and customer service.

Maintain accurate CRM records to support real‑time reporting and ensure GDPR compliance.

Contribute to marketing and sales reports to inform strategic planning.

Coordinate marketing campaigns for resales and RTHB properties.

Provide a responsive, customer‑focused marketing service to maximise lead generation.

Demonstrate flexibility in supporting the wider Marketing and Sales team as needed.

Undertake additional duties in line with the role's responsibilities and evolving organisational needs.

Person Specification

Essential Skills & Attributes

Strong IT proficiency.

Excellent communication, negotiation and influencing skills.

High level of organisation, attention to detail and presentation ability.

Ability to manage multiple projects simultaneously.

Self‑motivated and proactive with strong collaborative skills.

Experience in team coordination or supervision.

Knowledge of Shared Ownership and property specifications.

Ability to analyse marketing and sales data and produce insightful reports.

Positive attitude with a commitment to quality and continuous improvement.

Ability to work independently and as part of a team.

Flexible approach to working hours, including occasional evenings and weekends.

Full UK driving licence and access to a vehicle.

Desirable Experience

Experience in housing association environments.

Understanding of digital marketing and social media platforms.

Familiarity with customer segmentation and marketing analytics.

Knowledge of property conveyancing processes.

Experience in report writing and strategic contribution.

Recognised marketing qualification (e.g. CIM) or equivalent experience.

About us

bpha is a Housing Association located in the Oxford to Cambridge arc which is committed to providing its customers with high quality, value for money services whilst continuing to develop energy efficient, sustainable and affordable housing.

We are a leading provider and developer of affordable homes for rent, sheltered residential care and shared ownership.

We work together with communities to improve opportunities, independence and quality of life for our residents and to benefit the wider community. We bring people together and run and support a wide range of community activities.

All the money we make is used to invest in existing homes to enable us to build new homes and to deliver new and improved services.

We own or manage over 19500 homes and over 500 staff.

Our vision and values

To build communities where people can live happily in a home they can afford.

Our values underpin the work that we do and are ingrained in our culture at bpha. We are looking for people who can share these values and translate them into day-to-day practices for the benefit of our communities, customers and fellow colleagues. So that we can realise our vision together.

We are ambitious

We are better together

We show empathy

We take responsibility

Benefits

We believe that benefits should be more than just perks. For us they aren't simply little extras added on at the end – they are fundamental parts of what we stand for from the very beginning. As standard.

Thats why at bpha we reward our employees by making sure we give them a supportive and caring environment that empowers them to be happy, healthy and inspired every day.

• Holiday entitlement of 28‑33 days a year plus public holidays
• Contributory pension scheme
• Competitive pay
• Life assurance cover
• Private healthcare
• Mental Health First Aid
• Counselling service
• Eye tests
• Discounted gym membership
• Cycle to Work scheme
• Free annual flu jabs
• Wellbeing activities and events
• Free fruit and refreshments
• Long service award
• Annual staff recognition awards
• Discretionary reward scheme
• Annual volunteering day
• Social events, clubs and activities
• Breakout areas
• Onsite cafe / restaurant at headquarters
• Opportunities for professional training and qualifications
• Workshops and training sessions for new skills
• A fresh and modern eLearning platform

Key Skills

Graphic Design, Marketing, MailChimp, Microsoft Publisher, Adobe Creative Suite, Constant Contact, Email Marketing, Adobe Photoshop, Social Media Management, Adobe Illustrator, Wordpress, Adobe Indesign

Employment Type: Unclear

Experience: years

Vacancy: 1