Marketing Campaign Lead

iCIMS; Metropolitan Borough of Solihull; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading provider in marketing services in the United Kingdom is looking for an experienced Marketing professional to join their Financial Services Division. The role involves designing and executing marketing campaigns, supporting recruitment objectives, and ensuring effective communication strategies. Candidates should have at least three years of relevant experience, strong communication skills, and proficiency in tools like WordPress and HubSpot, along with an understanding of financial promotions regulations. This position offers an opportunity to make a significant impact within a growing sector.

Qualifications

• Minimum three years experience in a similar role.
• Knowledge of financial services and products.
• Broad awareness of financial promotions regulations.

Responsibilities

• Design and execute broker-facing end-to-end campaigns.
• Support the Sales team with recruitment objectives.
• Deliver impactful marketing bundles for brokers.
• Identify trends from reporting to inform future campaigns.
• Secure buy-in from stakeholders for campaign ideas.

Skills

Excellent communication skills

Knowledge of communication channels

Relationship building

Creative copywriting

Co-ordinating multiple projects

Team player attitude

Proficient in Microsoft software

Education

Chartered Institute of Marketing (CIM) qualification or equivalent

Tools

WordPress

HubSpot

Job description

Overview

This role presents an exciting opportunity for an experienced Marketing professional to contribute to the success of our Financial Services Division by ensuring optimum outcomes for the business.

Responsibilities

• Designing, producing, and executing broker-facing end-to-end campaigns for a range of purposes which include technology developments, propositional launches and regulatory changes.
• Multi-channel recruitment campaigns and materials to support our Sales team reach their recruitment objectives and support lead generation.
• Championing delighting the brokers and highlighting the propositional benefits across our AR and DA offerings in our messaging. Identifying key messages that resonate with both audiences.
• Leading on marketing support for brokers, including regular and impactful marketing bundles, to help them promote and grow their businesses by reaching current and new customer bases.
• Identify trends and use insight from reporting to support future campaign success.
• Secure buy-in from stakeholders and present ideas and campaign results to demonstrate value provided.
• Be a contact for key business relationships across the Strategic Partnerships team, Sales Director and Proposition Director.
• Work closely with Marketing Assistants to give guidance and direction, allowing them to support on campaign activity.
• Excellent communication skills
• Knowledge of communication channels
• Relationship building
• Creative copywriting
• Co-ordinating of multiple projects and working to deadlines
• Team player attitude
• Proficient in Microsoft software
• Three years\' minimum experience in a similar role

Desirable skills and experience

• Financial services and products knowledge
• Broad awareness of financial promotions regulations
• Experience with WordPress and HubSpot
• Chartered Institute of Marketing (CIM) qualification or equivalent

Part of LSL Property Services plc, PRIMIS Mortgage Network are the largest Mortgage and Protection Network in the UK with some 1000 firms as business partners and circa 3000 advisors working alongside us and jointly amounting to some 11% of the mortgage market share in the UK. The FS division also includes TMA.