Marketing Automation Specialist

Tes; Greater London; Hybrid; GBP 29,000 - 35,000; Full time

Job summary

A global Edtech leader is seeking a Marketing Automation Specialist to enhance their HubSpot platform and email marketing strategies. You'll manage integration and optimisation of marketing automation tools, ensuring effective campaign delivery and lead management. The ideal candidate has proven expertise with HubSpot, excellent analytical skills, and a detail-oriented approach. The position is hybrid and offers a competitive salary up to £35,000 annually, alongside generous leave and benefits.

Benefits

25 days annual leave rising to 30

State of the art offices

Free eye care cover

Life Assurance

Cycle to Work Scheme

Employee assistance programme

Quarterly social events

Access to extensive Learning and Development menu

Qualifications

• Proven experience managing marketing automation platforms, especially HubSpot.
• Hands-on experience with email workflows, segmentation, and lead routing.
• Strong understanding of marketing data and CRM integrations.

Responsibilities

• Owner of HubSpot and Dotdigital, ensuring optimised configurations.
• Migrate audiences and workflows from legacy platforms to HubSpot.
• Manage email marketing calendar to ensure optimal delivery timings.
• Build and optimise automated workflows for various audience segments.

Skills

Managing marketing automation platforms

Email marketing

Analytical mindset

Attention to detail

Campaign optimisation

Tools

HubSpot

Dotdigital

Job description

Norfolk St, Sheffield City Centre, Sheffield S1 2JE, UK

Job Title: Marketing Automation Specialist

Department: Marketing

Location: Sheffield or London

Working Pattern: Hybrid, includes 3 days each week in the office

Contract Type: Full time, permanent

Salary: Up to £35,000 per annum

At Tes we are on a mission topower schools and enable great teaching worldwide, by delivering EdTech solutions that give educators the tools to succeed.From safeguarding and compliance to staff and pupil management, our innovative and flexible software and services help teachers and school leaders worldwide to provide the best education to millions of children.

With more than 13 million educators in our community, combined with our working relationships with 25,000 schools in over 100 countries, we have been making a difference for over 100 years.

Role overview:

We are seeking a highly organised and detail-oriented Marketing Automation Specialist to join our Digital Marketing Operations team. This role will be central to ensuring our marketing automation platforms — primarily HubSpot (newly implemented) and Dotdigital — are optimised, efficient, and delivering measurable impact.

In the first phase, the role will focus on developing our HubSpot platform, including migrating and consolidating audiences, automated journeys, and campaigns from Dotdigital and other legacy systems. The Marketing Automation Specialist is the platform owner, responsible for ensuring it supports effective campaign delivery, lead management, and customer engagement.

Key Responsibilities:

Platform Ownership & Development

• Act as the primary owner of HubSpot (and Dotdigital during the transition), ensuring systems are configured and optimised for business needs
• Lead the migration of audiences and automated workflows from Dotdigital and other legacy platforms to HubSpot
• Ensure integrations between HubSpot, CRM, and other martech tools are working effectively

Campaign Management & Execution

• Manage the email marketing calendar, ensuring optimum volume and avoiding scheduling clashes
• Create and manage email templates that deliver a consistent user experience and enable ongoing optimisation
• Build and optimise automated workflows and journeys for different audience segments and lifecycle stages
• Ensure proper lead routing and segmentation across platforms
• Maintain clean, high-quality contact data with list management processes and regular re‑engagement campaigns
• Support reporting requirements by ensuring accurate tracking of campaign and workflow performance
• Stay up-to-date on marketing automation best practices and new HubSpot features
• Continuously analyse performance, test improvements, and drive higher engagement and conversion rates
• Share knowledge and best practices with the wider marketing team to upskill contributors

What will you need to succeed?

Experience:

• Proven experience managing marketing automation platforms (must include HubSpot)
• Hands‑on experience with email marketing, workflows, segmentation, and lead routing

Knowledge:

• Strong understanding of marketing data, CRM integrations, and campaign tracking

Skills:

• Analytical mindset with ability to optimise campaigns and workflows based on data insights
• Highly organised, with excellent attention to detail and the ability to manage multiple projects simultaneously

What do you get in return?

• 25 days annual leave rising to 30
• State of the art offices
• Access to a range of benefits via My Benefits World
• Free eye care cover
• Life Assurance
• Cycle to Work Scheme
• EAP (Employee assistance programme)
• Quarterly Tes Socials
• Access to an extensive Learning and Development menu

Who are Tes?

Tes is a global Edtech leader, on a mission to empower schools and educators to deliver impactful, inspiring learning experiences worldwide. We understand the unique challenges faced by schools, and our ecosystem is specifically designed to address these needs head‑on.

Our intuitive technology streamlines complex tasks, enhances learning experiences, and alleviates the administrative burdens that often overwhelm schools.

By working closely with schools, we provide up-to-date resources, expert guidance, and a technology ecosystem dedicated to innovation and excellence in education. Whether simplifying administrative workflows, creating dynamic classrooms, or advancing professional development, Tes is the trusted partner for schools worldwide.

Join the hundreds of schools already benefiting from the Tes ecosystem. Together, we empower educators to achieve more, ensuring every student thrives in a supportive, well‑managed learning environment.

With Tes, excellence in education is not just a goal – it's a sustainable and rewarding reality. For more information about Tes, our products, and our team, visit: www.tes.com .

Norfolk St, Sheffield City Centre, Sheffield S1 2JE, UK