Mandarin Marketing & Content Specialist - Recruitment

University of Sheffield; City of Westminster; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading educational institution in the UK is seeking a Mandarin Speaking Marketing and Communications Officer to enhance engagement with Chinese audiences. The role involves developing social media strategies for platforms like Weibo and WeChat, creating compelling content, and managing digital communications to support student recruitment. Candidates should possess fluency in Mandarin, experience in social media marketing, and a strong understanding of Chinese cultural trends. Flexible working opportunities and a wide range of benefits are offered.

Benefits

Flexible working opportunities

Generous pension scheme

Wide range of discounts

Recognition Awards

Commitment to personal development

Qualifications

• Experience in creating and editing engaging content tailored for Chinese social media.
• Strong understanding of online consumer behavior in the Chinese market.
• Proven skills in planning and managing social media campaigns.

Responsibilities

• Manage content and campaigns for key Chinese channels like Weibo and WeChat.
• Create engaging content specifically for Chinese audiences.
• Monitor and analyze performance of Chinese social media activities.

Skills

Content creation

Social media strategy

Fluency in Mandarin

Understanding of Chinese culture

Copywriting

Job description

A leading educational institution in the UK is seeking a Mandarin Speaking Marketing and Communications Officer to enhance engagement with Chinese audiences. The role involves developing social media strategies for platforms like Weibo and WeChat, creating compelling content, and managing digital communications to support student recruitment. Candidates should possess fluency in Mandarin, experience in social media marketing, and a strong understanding of Chinese cultural trends. Flexible working opportunities and a wide range of benefits are offered.