Manager of Marketing Strategy

Too Good To Go; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading food waste reduction company in London seeks a Manager of Marketing Strategy to act as a strategic partner to the VP. The role involves solving complex business problems, providing analytical support, and aligning cross-functional teams. Candidates should have consulting experience, strong analytical skills, and a passion for the mission. The position offers a hybrid work model and opportunities for personal development.

Benefits

Health insurance

Extra parental leave

Professional development opportunities

Regular social events

Free snacks and drinks

Qualifications

• Proven track record of influencing and engaging executive stakeholders.
• Able to handle large datasets and advanced Excel modelling.
• Self-motivated with experience in a high-growth scale-up environment.

Responsibilities

• Own key strategic initiatives for the Marketing Leadership team.
• Design and execute a full-funnel experimentation roadmap.
• Provide analytical support for marketing OKRs and budgets.

Skills

Strategic thinking

Analytical abilities

Communication skills

Commercial acumen

Problem-solving

Education

Experience from a top-tier management consulting firm

Tools

Tableau

Looker

Excel

Job description

At Too Good To Go we aim to inspire and empower everyone to fight food waste together. With 40% of all food produced globally being wasted, contributing 10% of worldwide greenhouse gas emissions, our mission is critical. We operate the world's largest B2C marketplace for surplus food, connecting businesses with unsold, surplus food to consumers via our app.

We are a mission-driven certified B Corp and a fast-growing scale-up, having saved more than 450 million meals from going to waste across 20 countries. We are looking for talented people with diverse backgrounds to join our team.

About the Role

The Manager of Marketing Strategy will serve as the strategic right hand to the VP of Marketing Strategy & Operations, acting as an internal consultant to the Marketing Leadership Team. This pivotal role is focused on translating the most complex, ambiguous business problems into clear, data-driven, and commercially viable strategies that drive scalable growth and sustained marketplace health across our global markets.

You will report directly to the VP of Marketing Strategy & Operations and will be instrumental in bridging the gap between high-level strategy and everyday operations. This requires a unique blend of strategic, analytical, and cross-functional leadership skills.

The ideal candidate is a highly strategic, analytical, and self-motivated former consultant with a deep interest in marketing, a passion for TGTG's mission, and experience navigating the high-growth scale-up environment.

Key Responsibilities

The Manager of Marketing Strategy is responsible for:

Strategic Problem-Solving & Planning

• Own key strategic initiatives for the Marketing Leadership team, serving as an internal consultant to define, structure, and solve complex, ambiguous, high-priority business problems.
• Design and execute a full-funnel experimentation roadmap to test strategic hypotheses, identify new growth levers, and continuously optimise the acquisition, activation, retention, and monetisation of our user base.
• Provide analytical support and strategic clarity for setting, refining, and tracking bi-annual marketing OKRs and budgets in collaboration with the VP and CMO.
• Develop business cases and strategic plans for significant initiatives, including expansion into new markets and major product/feature launches.

Data & Commercial Acumen

• Serve as the key analytical partner to the team, collaborating closely with Data Analytics to ensure optimal tracking of performance, ROI, and key commercial metrics like Customer Lifetime Value (LTV) and Customer Acquisition Cost (CAC).
• Translate complex data analysis and competitive insights into compelling, actionable strategies and reports for executive-level stakeholders.
• Deeply analyse the integrated User Journey, continuously utilising user data and insights to improve our understanding of consumer needs, triggers, and barriers.

Cross-Functional Integration

• Act as a strategic connector integrator across Marketing, Product, Finance, and Operations teams, ensuring strategic alignment and cohesive, through-the-funnel marketing plans.
• Ensure that strategic campaign goals are translated into aligned execution plans by collaborating closely with Creative, Campaign Management, Brand, and local marketing teams.

Key Requirements

• Experience from a top-tier management consulting firm with a focus on commercial strategy and digital transformation.
• Experience working in a multi-national, high-growth scale-up environment is highly desirable. Experience in a B2C Marketplace or Food delivery brand preferred.
• Exceptional strategic thinking and problem-structuring abilities, capable of defining complex, ambiguous problems and breaking them down into clear, measurable plans.
• Outstanding analytical abilities and commercial fluency, with ease in handling large datasets, advanced Excel modelling, and proficiency in BI tools (e.g., Tableau, Looker) to define key commercial metrics (LTV, CAC, ROI).
• Proven track record of influencing and engaging executive stakeholders across all levels and functions, with a high degree of executive presence and strong communication/presentation skills.
• A self-starter and self-motivated mindset, who thrives in a fast-paced, dynamic global context and is comfortable with ambiguity.
• Passionate about the Too Good To Go mission and fighting food waste.

Our Values

• We Win Together; We Raise the Bar; We Keep It Simple; We Build A Legacy; We Care

What we offer

• A rare opportunity to work in an ESG‑centric social impact company and certified B Corp, where you can see real and tangible impact in your role.
• Personal and professional development opportunities in a fast‑paced scale‑up environment.
• Hybrid working from our great London office.
• A strong, values‑driven team culture where we celebrate successes and socialise with colleagues that care.
• Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave.
• Health insurance and pension plans (subject to country of employment).
• Additional days off for significant life events.
• Regular social events like summer and winter parties.
• Coffee, snacks and fully‑equipped kitchens.
• Opportunity to know our community with a monthly free Surprise Bag.

How to apply

We take recruitment very seriously, so please carefully read everything we have written above and check our website and international media for a good overview of Too Good To Go.

Submit your CV and Cover letter in English through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.

We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong.

We are an equal‑opportunity employer. All employment is decided on the basis of qualifications, merit, and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.

Apply for this job

Complete the application via our platform to join a team dedicated to fighting food waste.