Legal Marketing & Business Development Manager

Law Staff Legal Recruitment; Greater London; On-site; GBP 55,000 - 75,000; Full time

Job summary

A leading law firm's recruitment agency in central London is seeking an experienced Marketing and Business Development Manager to drive marketing strategies and manage business development. Candidates should have over 7 years of experience within a law firm, strong strategic thinking, and excellent project management skills. This full-time, permanent role is an opportunity to contribute to the firm's growth and visibility in the legal sector.

Qualifications

• Minimum 7 years experience in marketing and business development within a law firm.
• Experience managing budgets and cross-functional teams.
• Proven ability to implement Legal 500 and similar publications.

Responsibilities

• Develop and implement integrated marketing strategies.
• Oversee digital marketing, SEO, PPC, and content creation.
• Identify and pursue new business opportunities.

Skills

Strategic thinking

Communication skills

Negotiation skills

Project management

Digital marketing tools proficiency

Problem-solving skills

Tools

CRM systems

Analytics platforms

Job description

Top Legal 500 law firm, central London based are seeking a Marketing and Business Development Manager with experience in working in a law firm, to join them on a full time, permanent basis.

Our client is a full service law firm with offices across the South East and in Central London. Known for their professionalism, discretion, and long-standing client relationships, the firm combines heritage with a modern, forward-thinking approach.

Experience for this Legal Marketing and Business Development Manager role:

• Minimum of 7 years solid experience in Marketing and Business development within a law firm
• Experience of managing budgets and cross-functional teams
• Experience implementing Legal 500 and similar publications
• Exceptional attention to detail and brand integrity.
• Strong project management and communication skills.
• Confident, proactive, and polished, with strong commercial awareness.

Key Responsibilities for this Legal Marketing and Business Development Manager role:

• Develop and implement integrated marketing strategies to promote the firm’s products and services
• Working with external agencies, oversee digital marketing, social media, SEO, PPC, email campaigns, and content creation
• Manage brand positioning and ensure consistency across all marketing channels and materials
• Design and implement the firm’s approach to business development, working with the Heads of Practice to support and bring this to life
• Identify and pursue new business opportunities and partnerships
• Support fee earners to develop and maintain relationships with key clients, partners, and stakeholders
• Set KPIs and measure performance across marketing and business development activities
• Manage and action operational lead generation opportunities in real time, working with outsourced call handling and internal triage team
• Analyse campaign results and market data to optimize strategies and budgets
• Report regularly on progress, ROI, and key insights to senior management
• Foster collaboration across departments to align marketing and the firm’s goals.
• Collaborate with Heads of Practice to develop business development ideas and skills

Skills for this Legal Marketing and Business Development Manager role

• Strong strategic thinking and business acumen.
• Excellent communication, negotiation, and presentation skills.
• Proficiency with digital marketing tools, CRM systems, and analytics platforms.
• Ability to manage multiple projects in a fast-paced environment.
• Creative mindset with strong problem-solving skills.
• A passion to grow the business and the role Marketing and business development plays in that

For more information about this Legal Marketing and Business Development Manager role please contact Victoria Kemp quoting reference 37550.

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